About the position
Analog Devices' Automotive Business Unit is leveraging our industry-leading automotive technologies such as Gigabit Multimedia Serial Link (GMSL), Digital Signal Processors (DSP), and Audio transceivers (A2B), Ethernet-to-the-Edge transceivers (E2B) to adjacent markets beyond automotive, helping to solve complex problems in innovative applications in Industrial Automation, Digital Healthcare, Consumer, Instrumentation, and Aerospace & Defense markets. The Marketing & Ecosystem Strategy group is seeking for a highly motivated, collaborative, and customer-centric Strategic Marketing Engineer to drive the business, go-to-market and ecosystem strategies for market development in these adjacent vertical markets and broad market enablement. This position will have a unique opportunity to interface with multi-disciplinary, cross-organization teams such as business units, system applications, field teams and corporate marketing teams, as well as external customers and ecosystem partners.
Responsibilities
- Develop business strategies and drive growth plans by leveraging our automotive technology solutions in various markets.
- Drive go-to-market strategies and execution plans for broad market enablement.
- Collaborate with sales and cross function teams to drive pipeline growth and convert opportunities to design wins.
- Define pricing strategies, product value messaging, new product roadmaps and promotions to accelerate business growth.
- Engage with customers and ecosystem partners to identify the system requirements and challenges, translate the problem statement into solutions comprising ACE technologies and ADI signal chains.
- Investigate and develop business in emerging markets and applications to expand SAM and drive future growth.
- Perform market intelligence including trends and competition analysis to drive data-driven decisions and strategies.
- Support leadership team in forecast and business reporting.
Requirements
- Bachelor's or Master's Degree in Electrical Engineering or Master's in Business Administration with engineering background or equivalent.
- 1+ years of experience in related product marketing, applications, strategic marketing, or business development role, ideally within the semiconductor, electronics, or technology industries.
- Experience with articulating technical concepts and value propositions to customers and discussing system requirements.
- Demonstrate leadership skills and self-starter mindset to drive new businesses.
- Ability to work across a large organization and diverse teams.
- Strong interpersonal and presentation skills.
- Ability to travel for customer and partner meetings as required.
Nice-to-haves
- Demonstrate strong business acumen with awareness of best marketing, research, and business planning practices.
- Strong knowledge of solutions or applications in Audio, video, high-speed connectivity technologies, Mixed-signals and sensors, and experience in Industrial, Automotive, Defense or Consumer markets will be a plus.
- Experience with Go-to-Market strategies and brand building.
- Track record of working cross functionally with business units, digital/ecommerce, ecosystem partners and sales.
