Strategic Marketing Lead, Marketplaces
About The Position
Veriff is looking for a Strategic Marketing Lead for Marketplaces to fill a critical content and sales enablement gap within our fastest-growing segment. This role sits at the center of our Marketplaces business area, ensuring we have the high-impact, professional, and customized materials needed to win and grow our most important accounts. You’ll work closely with Sales, Solutions Engineering, Account Management, and Product Marketing to elevate the quality of our customer-facing interactions, from initial sales pitches to Quarterly Business Reviews (QBRs). This is a highly cross-functional role for someone who thrives on bringing structure, clarity, and world-class storytelling to complex marketplaces GTM programs.
Requirements
- 5–8+ years of experience in product marketing, GTM planning, or sales enablement within B2B SaaS.
- Commercial Fluency: Ability to read a prospect's 10-K, earnings transcripts, and risk reports to extract business pains and translate them into Veriff value propositions.
- Executive Storytelling: Experience translating complex API/technical capabilities into simple, CEO-level visual narratives.
- Operational Excellence: Highly organized with a proven ability to tailor materials for customer-specific engagements with fine-grained detail.
- Strong Collaborator: Comfortable partnering cross-functionally and managing competing priorities across Sales, AM, and Product.
- Data-Driven: Deep understanding of both the pre-sale and post-sale customer journey and how to influence it through content.
Responsibilities
- Partner with the campaigns team on 1:1 ABM campaigns for key accounts, owning the positioning copy and creative across landing pages, mailers, pitch decks, and in-person engagements.
- Partner with Sales and Solutions Engineers to build highly customized 'deep dive' diagnostics for Top 100 prospects, analyzing specific vulnerabilities and building hypothesis-led decks.
- Proactively work with Account Management to drive detected cross-sells in existing key accounts, redesigning QBRs to move from reporting stats to pitching the next value-add module.
- Design narratives and produce high-quality, professional sales and upsell materials for new and existing customers, moving beyond standard templates to address the customer's specific context.
- Ensure strategic alignment with Product Marketing (PMM) and new logo efforts, supporting plays such as adoption, cross-sell/volume, and multi-product attach.
- Collaborate across teams to ensure Sales and AMs are equipped with world-class materials for all prospect and customer meetings.
Benefits
- Flexibility to work from home
- Stock options that ensure your share in our success
- Extra recharge days on top of your annual vacation
- Extensive medical, dental, and vision insurance to ensure you’re feeling great physically and mentally
- Learning and Development and Health and Sports budget that you are free to tailor to your own needs
- Four weeks of fully paid sabbatical leave after reaching your 5th work anniversary
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
