SVP Engagement

Personify Health

22h•$227,000 - $284,000

About The Position

Ready to create a healthier world? We are ready for you! Personify Health is on a mission to simplify and personalize the health experience to improve health and reduce costs for companies and their people. At Personify Health, we believe in offering total rewards, flexible opportunities, and a diverse inclusive community, where every voice matters. Together, we’re shaping a healthier, more engaged future. The VP / SVP of Engagement owns the end-to-end engagement system for the Wellbeing platform—how members are activated, retained, guided, and driven to measurable clinical and economic outcomes. This is a general manager–like role with full accountability for engagement performance, not just activity or program execution. This leader sets the vision, operating model, and performance discipline for engagement across the platform, translating strategy into scalable, data-driven execution that directly impacts outcomes and ROI.

Requirements

12+ years of progressive leadership experience in engagement, growth, product, marketing, or a related function
Proven ownership of end-to-end engagement performance, with accountability to measurable KPIs (e.g., enrollment, activation, DAU/MAU, retention, outcomes)
Experience operating in a general-manager–like role, owning performance outcomes rather than functional activity
Demonstrated success designing and scaling data-driven engagement strategies, including personalization and lifecycle management
Experience building, leading, and scaling high-performing, cross-disciplinary teams
Strong track record of translating strategy into operational execution at scale Healthcare / Wellbeing Domain Experience
Experience in digital health, wellbeing platforms, healthcare technology, or population health
Familiarity with clinical programs, risk stratification, and regulatory considerations that impact member engagement
Experience aligning engagement strategies to clinical and economic outcomes
Analytical & Performance Orientation
Deep comfort with engagement analytics, cohort analysis, and experimentation
Experience using data to diagnose performance issues, drive prioritization, and prove ROI
Ability to communicate complex performance insights clearly to executive and board-level audiences Cross-Functional Leadership
Proven ability to influence and lead across Product, Clinical, Data, Technology, Marketing, and Operations
Experience operating in matrixed, fast-paced environments with multiple stakeholders
7+ years proven experience in network management within a carrier or TPA space with a strong understanding of contract pricing and its impact on P&L.

Responsibilities

Define and own the enterprise engagement strategy and operating model across the Wellbeing platform
Establish a scalable, repeatable approach to member activation, sustained participation, re‑engagement, and long‑term behavior change
Align engagement strategy with clinical, product, and business priorities
Own enrollment, engagement, utilization, and outcome performance with direct accountability to defined KPIs
Define, track, and continuously optimize enterprise engagement metrics, including daily, monthly, and cohort‑based KPIs
Translate engagement performance into clear, actionable insights for executive leadership and cross‑functional stakeholders
Design and optimize personalized, measurable engagement pathways across clinical conditions, risk profiles, and general preventive use cases
Operationalize both rules‑based and model‑driven personalization at scale to support sustained engagement and outcomes
Lead day‑to‑day engagement performance management, including DAU/MAU trends, funnel conversion and drop‑off analysis, re‑activation effectiveness, and long‑term participation
Rapidly identify performance gaps and implement corrective actions in partnership with product, clinical, and analytics teams
Own the end‑to‑end engagement framework, including campaign strategy and orchestration, activity design, engagement workflows, and targeting logic
Oversee content strategy as a core engagement lever, ensuring all content is purpose‑built to drive defined engagement and outcome goals
Ensure campaigns, workflows, and content are tightly integrated into product and clinical experiences
Identify, test, and operationalize data‑driven engagement protocols to continuously optimize performance
Establish a strong feedback loop between engagement insights and platform evolution
Build, scale, and lead a high‑performing Engagement function encompassing Engagement Strategy and Content
Establish clear roles, operating rhythms, and performance expectations across the function
Develop leadership bench strength and drive functional maturity over time
Deliver measurable improvements in enrollment conversion, time‑to‑first‑value, sustained engagement, clinical and economic outcomes, and ROI through a scalable, repeatable engagement system