SVP, Growth Analytics
About The Position
Responsible for leading and developing multi-disciplinary media analytics teams in a marketing or media agency context, developing world class analytics solutions. Responsible for orchestrating efficient delivery of high-quality analytic services to a large book of business, contributing to new business development, and facilitating the professional growth and development of their team. Strong experience in digital media (including integration of search and social) and traditional media, with knowledge of site side analytics an advantage. Adept at working with all aspects of the media technology ecosystem. Ability to understand that media’s impact is enhanced by strong creative—and that it’s analytics’ role to help steer bot
Requirements
- Extensive working experience with:
- Measurement Frameworks including conversion, attention, audience and brand health measurement techniques.
- The use and interpretation of econometric models including media mix models, digital optimization models and brand health models.
- Media Ecosystems (e.g., DMP’s, AMP’s, CDP’s) and tools to support addressable activation and optimization (e.g., LiveRamp, Acxiom)
- Multitouch, location-based and offline attribution models (e.g., Data Plus Math, FourSquare, Neustar), as well as closed-loop attribution
- Creative/brand evaluation tools (e.g., Kantar Millward Brown, ACE Metrix)
- Audience tools (e.g., Acxiom, Comscore, MRI, Kantar, Brand Index)
- External Reporting, Dashboard and Data visualization partners
- Successful track record of delivering value to clients and efficiencies to agencies.
- Collaborative work style that emphasizes strong relationship building with clients and peers across disciplines and offices.
Nice To Haves
- Preferably 15+ years’ experience managing a multi-disciplinary analytics team across media, creative and website clients.
- Knowledge and experience with following tools preferred
- Design and evaluation of A/B, multivariate and market level tests
- Web analytics platforms e.g., Adobe Reporting, Google Analytics
- Scenario modelling and predictive analysis
Responsibilities
- Lead definition of digital media best practices internally and across the network on a global basis
- Leadership of a regional office analytics team including hiring, development, and retention.
- Management of the team’s scoping and staffing in conjunction with media planning teams
- Understand and promote the value of analytics within the office and across its client roster
- Evolution of the US analytics commercial offering, capabilities, and tools in conjunction with broader US analytics leadership team, including development of our business intelligence offering
- Work with client teams to develop, scope and sell client measurement and analytics frameworks
- Work with key clients to provide consulting and thought leadership on their businesses from an analytics perspective.
- Hands-on approach to ensuring data analytics projects meet client objectives, timelines and budgets
- Develop partnerships and relationships with relevant data, technology and services suppliers
- Participate in new business / business development initiatives
- Perform other duties and responsibilities as requested or required
Benefits
- medical and dental coverage
- 401(k) plans
- flex spending
- life insurance
- disability
- employee discount program
- employee stock purchase program
- paid family benefits
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
