SVP Integrated Marketing, North America

About the position

The SVP Integrated Marketing Services, North America will lead the strategic direction and execution of all scaled WMG marketing services for our North American labels. They will play the pivotal role in the development of a new central marketing organization which will provide services across Paid Media, Direct to Fan, Creator, Marketing Operations and Campaign Analytics pillars. They will also be responsible for the development of new approaches to scaled marketing services, including (1) Platform Marketing (2) Marketing Intelligence (3) other low-touch, scaled digital marketing opportunities.

Responsibilities

• Partner with the CMO and SVP Global Integrated Marketing Services to define the ongoing strategy and functional operating model for delivery of scaled marketing services across our North American labels.
• Partner with AMG and Warner Records and Nashville marketing leads to support the implementation of any scaled elements of our artist marketing strategies within North America.
• Partner with the SVP Global Priorities to deliver scaled marketing campaigns within North America for our global priority or high potential international importing artists.
• Partner with AMG and WRG International Export teams to develop and implement full-funnel marketing strategies for any artist with true export potential.
• Design and implement processes for tracking all relevant marketing budgets ensuring accuracy and efficiency in any recharge processes.
• Lead and manage the North American Marketing Services team based across multiple US locations.
• Lead the North American Direct-to-Fan roadmap, driving strategic frameworks for CRM, web, audience data, and analytics.
• Build a Direct to Fan servicing team able to deliver on the defined roadmap.
• Establish best practices for audience acquisition, engagement, retention, and data enrichment within North America.
• Ensure consistent adoption of creator / influencer tooling within the US label groups.
• Oversee WMG's Owned Culture Channel Ecosystem in North America.
• Lead a team of Paid Media specialists who are embedded within each of the US label teams.
• Monitor and evaluate the performance of marketing campaigns through data analysis and insights.
• Partner with WMX to ensure collaboration and integration of eCommerce activities.
• Develop a longer term strategy for the off / nearshoring of low value or duplicated activities.
• Ensure smooth integration within the wider global and regional specialisms across our scaled services groups.

Requirements

• 15+ years of experience in marketing within North America, with a focus on music, creative or entertainment industries.
• Seasoned exec-level marketer with a strong understanding of marketing strategies and tools, including social, direct marketing, content and paid.
• Demonstrable leadership experience across multifunctional marketing teams.
• An ambassador for change who is skilled at leading large teams in multiple locations.
• Disruptive, agile thinker with a strong focus on continuous improvement and tech enabled solutions.
• Transformative skillset, with a strong focus on culture, organizational structure and building a high performing team.
• Strong project, program management skill set with an understanding of strategic and operational needs of the marketing function.
• Strong understanding of analytical mindset with experience in utilizing data to drive marketing decisions.
• Passion for music and an understanding of the evolving music landscape.

Benefits

• 401k
• 401k_matching
• dental_insurance
• health_insurance
• vision_insurance
• life_insurance
• paid_holidays
• unlimited_pto
• tuition_reimbursement
• professional_development