About the position
The SVP Marketing Intelligence (MI) is responsible for building Marketing Intelligence as a new specialism across Warner Music's global operations, overseeing the analysis and strategic application of data to inform and optimize marketing efforts. This role is pivotal in transforming data into actionable insights, enabling the marketing team to make data-driven decisions that drive artist brand growth, improve fan engagement, and enhance overall marketing performance. The role will be responsible for leading WMG's data approach to support both brand and performance marketing across our full funnel of marketing activities. The Head of MI will partner closely with Regional Marketing Heads in LATAM, EMEA, APAC and NORAM to ensure that all their local and regional marketing delivery is powered by data. It is expected that the MI leader will build embed teams within each regional marketing group.
Responsibilities
- Build a new Marketing Intelligence specialism across WMG, that serves all global, regional and local marketing teams with data driven insights.
- Deliver a new global and regional staffing model which provides a more standardized approach to MI services.
- Define working processes and lines of responsibility between the Marketing Intelligence group and key stakeholders.
- Build and lead a team of high performing specialists based across multiple locations.
- Ensure communication, partnership and transparency across the team.
- Foster a collaborative and supportive team environment.
- Define WMG's global approach to the use of Audience Insights.
- Monitor market trends, cultural shifts, and competitor strategies.
- Build a global and regional Marketing Analytics function.
- Establish MMM and MMO capabilities.
- Partner with technology teams to deliver attribution and efficiency modeling.
- Identify and invest in the right artists through resource prioritization programs.
- Build out capabilities for assessing effectiveness and efficiency measurement of marketing resources.
- Support label teams in the development of compelling brand purpose and positioning.
- Conduct stakeholder workshops and customer research.
- Establish and document brand guidelines for artists.
- Define clear KPIs to measure artist brand equity.
- Implement tools for tracking artist brand performance.
Requirements
- 15+ years in related marketing data & insights roles.
- Team leadership across multiple geographies and marketing data specialisms.
- Exceptional collaborator with experience aligning global cross-functional teams.
- Strong program management skill set.
- Passion for music and understanding of the evolving music landscape.
- Experience working with data from globally-trusted third-party sources.
- Strong understanding of SQL and working with large datasets.
- Familiarity with data visualization tools like Tableau or Power BI.
- Ability to quickly learn and adapt to new techniques and technologies.
- Excellent communication skills.
- Strong problem-solving abilities.
Benefits
- Salary Range: $210,000 to $260,000 Annually
- Commitment to inclusion and diversity in all aspects of business.
