About the position
We are seeking an experienced and visionary Senior Vice President of Sales & Marketing to lead brand, growth, and customer engagement strategies for a high-growth broadband and internet services provider. This executive will play a critical role in scaling awareness, accelerating subscriber acquisition, and deepening customer loyalty across diverse markets from underserved rural regions to competitive suburban territories. The SVP will champion bold, data-driven marketing initiatives that reflect our mission to connect communities and bridge the digital divide. This is a remote position.
Responsibilities
- Develop and execute a comprehensive marketing strategy aligned with company growth, customer acquisition, and community engagement goals.
- Serve as a key member of the executive team, bringing deep marketing and customer insight into broader business decision-making.
- Evolve and strengthen brand positioning to reflect the company’s commitment to connectivity, affordability, and innovation.
- Lead performance marketing across digital, local, and traditional media to drive qualified leads and increase subscriber base.
- Partner with sales and product teams to build integrated go-to-market strategies for new markets, service tiers, and promotional offers.
- Utilize segmentation and personalization to optimize marketing spend and improve conversion.
- Build a trusted, community-focused brand identity that resonates with customers across rural and suburban markets.
- Oversee local grassroots campaigns, sponsorships, and community partnerships to drive awareness and goodwill.
- Lead messaging around digital equity, broadband access, and the company’s commitment to underserved areas.
- Recruit, develop, and lead a high-performing marketing organization across brand, digital, communications, field marketing, and analytics.
- Manage a multimillion-dollar budget with a strong focus on ROI, customer lifetime value (CLV), and acquisition cost efficiency.
- Implement tools and processes to streamline execution and measurement.
Requirements
- Years of progressive marketing leadership experience, with a proven track record in broadband, telecommunications, or B2C subscription services.
- Deep experience with both performance and brand marketing, ideally in a regional or multi-market model.
- Expertise in go-to-market strategy, digital acquisition, local marketing, and campaign optimization.
- Strong leadership skills with experience managing large teams, agencies, and cross-functional partnerships.
- Data-fluent with the ability to drive insights from metrics and customer analytics.
- Experience scaling marketing strategies in high-growth or private equity-backed environments a plus.
Nice-to-haves
- Prior experience in broadband, telecom, or a regulated infrastructure-based business.
- Knowledge of rural broadband markets, and multicultural communities.
- MBA or advanced degree in marketing, communications, or a related field.
Benefits
- A friendly and fun work environment
- Communication and training
- Great benefits package
- A culture that encourages growth
