About the position
Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. As we expand our team in line with business demand, we are looking for a smart, entrepreneurial professional to take on a new role and lead the firm’s global social media strategy, working to enhance our brand and drive commercial growth through marketing and communications.
Responsibilities
- Develop and execute a comprehensive global social media strategy that aligns with Blackstone’s overall business objectives and enhances our brand presence worldwide.
- Lead the social media team, providing clear direction, mentorship, and fostering a culture of creativity and excellence.
- Stay informed about global social media trends, emerging platforms, and best practices, ensuring Blackstone remains at the forefront of the industry.
- Collaborate with internal stakeholders in business units and legal and compliance to drive alignment with business priorities and ensure compliance.
- Oversee the creation and curation of high-quality, social-first content across all social media channels that captures attention and matches the platform’s look-and-feel.
- Plan, execute, and analyze social media campaigns, leveraging data and insights to optimize performance and achieve key metrics.
- Ensure consistency and alignment of messaging across all global social media platforms.
- Manage and grow Blackstone’s social media communities, fostering meaningful interactions and engagement with our audiences.
- Build and maintain relationships with industry leaders and strategic partners to cultivate a culture of innovation and excellence in how we approach social media.
- Monitor and manage potential risks and crises on social media, developing and executing effective response strategies.
- Work with the research and analytics team to leverage track, measure, and report on social media performance and ROI.
- Analyze data to gain insights into audience behavior, preferences, and trends, using these insights to inform strategy and decision-making.
- Regularly present findings and recommendations to senior leadership, demonstrating the impact of social media efforts on business objectives.
Requirements
- 7+ years of experience building and overseeing large social media programs for brands and their people.
- Proven track record successfully executing social strategies and demonstrating ROI to internal stakeholders.
- Deep industry knowledge around best practices on social, digital culture and trends, and an innate curiosity for how it shapes marketing and communications.
- Strong understanding of social media platforms, analytics, and tools.
- Exceptional leadership, interpersonal skills and creative sensibilities.
- Ability to work in a fast-paced environment and manage multiple priorities effectively.
- Experience in the financial services or similarly technical and regulated industries is a plus.
Benefits
- Base salary range: $200,000 - $275,000.
- Additional compensation includes other forms of compensation or benefits offered in connection with the advertised role.
