About the position
As a Targeted Marketing Manager II, you'll manage and be ultimately accountable for multi-channeled, targeted marketing campaign projects via direct mail, email, coupons, SMS, and push. Our Marketing Team creates and optimizes direct-to-consumer marketing campaigns that help drive loyalty and sales. Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that make Central Market the Greatest Omnichannel Retailing Company.
Responsibilities
- Manages and executes campaign projects through post-campaign analysis; plans timelines, ensures they're met; develops and manages campaign strategy; owns targeted marketing campaigns and results.
- Ensures flawless set-up of campaign elements that directly impact budget, forecasting, and closed-loop reporting.
- Collaborates with stores and Business Managers to understand business needs and opportunity areas to inform campaign strategy.
- Collaborates with creative, design, and development Partners to bring targeted marketing campaigns to life; ensures they meet intended business needs, stay on-brand, and put the customer first.
- Collaborates with Customer Data Analytics to inform strategy, customer targeting, test design, content, offers, and measurement plans, and deliver closed-loop results with actionable insights.
- Finalizes creative briefs and marketing plans.
- Ensures adherence with process standards and channel best practices.
- Oversees and adheres to campaign budgeting.
- Applies financial and operational understanding to focus on key performance metrics and financial drivers to prioritize data-driven testing plans and make results-based decisions.
- Records and reports on pre- and post-campaign learnings.
- Creates and publishes executive-level summaries, annual plans, and roadmaps to drive awareness and understanding of department-level efforts.
Requirements
- Bachelor's degree in a related field or comparable experience.
- 5+ years of experience in project management, customer reporting, retail operations, and/or traditional and digital marketing channels.
- Strong working knowledge of Salesforce Marketing Cloud (CRM), Tableau, Power BI.
- Understanding of marketing-related financial and operational aspects, specifically key performance metrics and financial drivers that help prioritize planning and decision-making.
- Advanced skills in MS Office (Word, Excel, PowerPoint) and programs/applications required by the job.
- Advanced communication skills.
- Advanced analytical skills.
- Ability to work in a collaborative, dynamic environment.
- Ability to manage multiple priorities and shift focus between projects/tasks.
