About the position
H-E-B is one of the largest, independently owned food retailers in the nation, operating over 400 stores throughout Texas and Mexico, with annual sales generating over $31 billion. Our Targeted Marketing Team creates and optimizes direct-to-consumer marketing campaigns that help drive loyalty and sales. As a Targeted Marketing Manager II, you'll manage / be ultimately accountable for multi-channeled, targeted marketing campaign projects via direct mail, email, coupons, SMS, and push. Once you're eligible, you'll become an Owner in the company, so we're looking for commitment, hard work, and focus on quality and Customer service. 'Partner-owned' means our most important resources--People--drive the innovation, growth, and success that make H-E-B The Greatest Omnichannel Retailing Company.
Responsibilities
- Manages / executes campaign projects through post-campaign analysis; plans timelines, ensures they're met; develops / manages campaign strategy; owns targeted marketing campaigns and results
- Ensures flawless set-up of campaign elements that directly impact budget, forecasting, and closed-loop reporting
- Collaborates with Business Development Managers to understand business needs / opportunity areas to inform campaign strategy
- Collaborates with creative, design, and development Partners to bring targeted marketing campaigns to life; ensures they meet intended business needs, stay on-brand, and put the customer first
- Collaborates with Customer Data Analytics to inform strategy, customer targeting, test design, content, offers, and measurement plans, and deliver closed-loop results with actionable insights
- Collaborates with Coupon Team on offer strategies
- Collaborates with promotions team and Digital Tech Partners to create effective targeted offers
- Finalizes creative briefs, marketing plans
- Ensures adherence with process standards and channel best practices
- Oversees / adheres to campaign budgeting
- Applies financial / operational understanding to focus on key performance metrics / financial drivers to prioritize data-driven testing plans and make results-based decisions
- Records / reports on pre- and post-campaign learnings
- Creates / publishes executive-level summaries, annual plans, and roadmaps to drive awareness and understanding of department-level efforts
Requirements
- Bachelor's degree in a related field, or comparable experience
- 7+ years of experience in project management, customer reporting, retail operations, and / or traditional and digital marketing channels
Nice-to-haves
- Strong working knowledge of Salesforce Marketing Cloud (CRM), Tableau, Power BI
- Understanding of marketing-related financial / operational aspects, specifically key performance metrics and financial drivers that help prioritize planning and decision-making
- Advanced skills in MS Office (Word, Excel, PowerPoint) and programs / applications required by the job
- Advanced communication skills
- Advanced analytical skills
- Ability to work in a collaborative, dynamic environment
- Ability to manage multiple priorities and shift focus between projects / tasks
- Ability to foster / mentor more junior members of the team
