Technical Digital Marketing Director
About The Position
At Intrax, our mission is to provide a lifetime of high quality educational, work, travel, and volunteer programs that connect people and cultures, inspire personal growth, and prepare individuals to succeed as global citizens. As the Technical Digital Marketing Director, you will bring your strong technical skills, lead projects, and collaborate with a team of multiple stakeholders, including Intrax’s various programs, consulting agencies, and marketing, media, and web design staff. The Digital Marketing Director is part of the Growth Marketing team, a corporate HQ-based team for marketing and media. You will bring strong program management, analytical, and creative thinking skills, a curiosity for diving into new processes and opportunities, and a proactive nature.
Requirements
- B.S / B.A degree in web design, data science, marketing, business, or related field.
- 10+ years of relevant web design or digital marketing experience, including at least 3 years of experience as a Manager in digital marketing with an agency/firm.
- Proficient in HTML, CSS, Javascript, SQL
Nice To Haves
- A passion for data and design with great eye for design composition and spotting patterns.
- Comprehensive understanding of end-to-end customer journey and funnel.
- Expertise with Webflow, Google (Analytics, Ads, Tag Manager, Looker), Hubspot, Zapier, Semrush, Impact.
- Strong people-leadership skills, communication, and interpersonal skills, effective program coordination skills, and ability to multitask.
- Strong written, verbal, and presentation communication skills.
- Proficient in project management tools (Google, Airtable, Jira, etc.).
- A robust portfolio of work.
Responsibilities
- Partner with Business Program Leaders and Leadership to support strategic business needs.
- Organizing and presenting monthly KPI performance reporting and/or meetings.
- Lead projects and collaborate with a team of multiple stakeholders, including internal marketing, media, and web design staff.
- Oversee external consulting agencies, including data analytics, SEO, and Paid Ads/Media.
- Collaborate across multiple programs and teams, each with unique audiences and objectives, to deliver marketing strategies that drive their specific goals.
- Update the annual budget and quarterly reforecasting for Growth Marketing team.
- Take on additional responsibilities and projects as business needs evolve.
- Update and maintain marketing and data analytics tech stack, including Google (Tag Manager, Analytics, Ads, Looker), Meta Business, Clarity, Webflow, Zapier, and Hubspot.
- Review data, analyze customer insights, and develop comprehensive reporting across all channels in collaboration with our data analytics consultant.
- Utilize tools for SEO, AEO, brand and social monitoring, including Semrush, Trustpilot, Glassdoor, LinkedIn, Reddit, and Quora.
- Measure the effectiveness of all growth marketing initiatives.
- Manage and collaborate on effective online channels, including paid search/media, lead generation and nurturing, email marketing and automation, website content/SEO/AEO, website optimization, referral, and influencer marketing.
- Champion and lead influencer and referral marketing across the organization
- Partner with program teams to develop/test experiments, campaigns, content, landing pages, and marketing automation
- Experiment with customer audiences/segmentation and growth marketing strategies to execute relevant, compelling multi-channel campaigns that will drive lead conversions.
- Stay informed on consumer behavior, purchasing, and media consumption habits.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
