Technical Marketing Consultant

Caterpillar Inc.•Peoria, IL

9d•$97,530 - $146,290•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Caterpillar’s Construction Industries’ Core Solutions is hiring a Technical Marketing Consultant for Caterpillar’s Customer Services Core Region Division! Role Summary: In this role you will have responsibility to lead delivery of customer-facing technical marketing content to support new introductions and updates for the aftermarket products, technologies and services, driving exceptional customer experiences. This position develops and executes content that: Effectively communicates the product/services value proposition and differentiation in the market Creates positive customer experiences across channels Supports go to market commercial strategies Ensures go-to-market readiness is achieved and marketing content is visible in critical channels

Requirements

Customer-Centric Solution Delivery – Ability to anticipate customer needs and build strong, trust‑based relationships.
Effective Communication –Expertise in communicating clearly across audiences, providing constructive feedback, and adapting messaging for understanding.
Creative Problem Solving – Showcased ability to generate innovative ideas, improve processes, and evaluate new approaches to enhance outcomes.
Relationship & Vendor Management – High proficiency to manage client and vendor relationships, evaluate satisfaction levels, and resolve issues to maintain performance.
Technical Writing & Value Selling – Demonstrated talent developing clear technical documentation and applying value‑selling strategies to articulate product benefits.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Business, or related field OR equivalent work experience
Demonstrated marketing experience and expertise, including product marketing
Strong customer focus, effective communications, relationship management, vendor management, creativity
Effective use of digital marketing tactics and analytics
Proven skills in effective messaging, including translating technical features into customer benefits and communicating why a customer would want our product over the competitors
Proven skills in developing value messaging and displays level of comfort reporting to senior and executive management

Responsibilities

Serve as Content Work Stream Lead on Go to Market (GTM) team, ensuring alignment with GTM partners
Work collaboratively with product specialists, regional marketing teams and engineers
Develop product marketing to effectively convey value-selling messages, differentiated from the competition, focused on solutions and leading with customer needs.
Develop global core content plans (deliverables, languages, due dates) according to our content strategy
Develop, write and deliver core content marketing materials for aftermarket products, technologies and services (such as videos, technical specifications documents, web pages, product brochures, etc.), and ensure it is optimized for AI and organic search
Partner with enterprise process owners and external suppliers to execute and publish content, overseeing project management and utilizing internal systems for production and publication—including content and asset management databases, translation agencies, and related tools.
Manage complex, strategic initiatives to support product differentiation, business competitiveness and agility, and customer and employee engagement
Drive strategic and solution-oriented thinking, positive change management, content quality and process improvements