Technology/Cloud Marketing Development Lead

Accenture • Kirkland, WA

23h

About The Position

We Are: NaviSite, part of Accenture, has evolved to become a trusted digital transformation partner for growing and established global brands. We provide global capabilities, customer-centric solutions, and flexible approaches that are specifically rightsized for the needs of mid-market and small enterprise customers. This team specializes in digital transformation and managed services with deep expertise in cloud, infrastructure and application services dedicated to assisting clients in building a strong digital core. With experience across multiple cloud providers, enterprise applications and digital technologies, Navisite serves clients in the health and industrial, life sciences, technology, consumer goods and retail industries. Given their customer-centric solutions and flexible approaches, this team is adept at scaling our services for clients seeking to modernize and build more agile, resilient, and scalable businesses. The Navisite team of more than 1,400 members globally joined Accenture in January 2024. As part of Accenture, you will be working with an ambitious, collaborative team more empowered than ever to help customers modernize their IT for the AI era. You Are: The Technology/Cloud Marketing Development Lead is responsible for developing and executing demand generation campaigns for Navisite's cloud and infrastructure professional and managed solutions, in alignment with the company's go-to-market strategy and partner ecosystem. This role will report to the Market Development Senior Manager and work closely with the sales team, product marketing, digital marketing, and external agencies to create and execute integrated marketing programs that drive pipeline and revenue growth. The Work: Plan, execute, and measure demand generation campaigns for NaviSite's cloud and infrastructure professional and managed solutions, including email, webinars, content, events, content syndication, social media, and paid media programs. Collaborate with the general NaviSite Part of Accenture sales team, product marketing, digital marketing, and external agencies to develop and optimize campaign messaging, targeting, and tactics. Manage the general demand generation budget and track campaign performance, ROI, and impact on sales pipeline and revenue as part of overall marketing and communications plan. Leverage marketing automation and CRM tools to create, execute, and report on campaigns. Build and maintain relationships with key partners and influencers within NaviSite, Accenture and partners to co-create and co-promote content and demand generation campaigns. Stay abreast of the latest trends, best practices, and innovations in marketing and demand generation. Supporting internal projects as assigned. Collaborating with colleagues to grow product knowledge. Travel may be required for this role. The amount of travel will vary from 0 to 10% depending on business need and client requirements.

Requirements

• Minimum of 5 years experience in B2B demand generation in the technology services space
• Minimum of 3 years of experience working in the Partner ecosystem (Cloud, AMS, PS for Infra, and/or Managed Services highly preferred) with the ability to navigate key relationships
• Minimum of 5 years of end to end to campaign experience including but not limited to creating campaigns, leading execution, editing and understanding how to create and execute campaign plans, etc. (not just project management experience)
• Bachelor's degree or equivalent (minimum 12 years' work experience). If Associate’s Degree, must have equivalent minimum 6-year work experience

Nice To Haves

• You have experience in/with enterprise technology
• You have strong knowledge of Cloud services solutions, market, and ecosystem.
• You have proven track record of planning and executing successful demand generation campaigns that drive pipeline and revenue growth.
• You have proficient in marketing automation and CRM tools, such as Marketo and Salesforce.
• You have excellent communication, collaboration, and project management skills.
• You are a self-motivated, results-oriented, and creative thinker.

Responsibilities

• Plan, execute, and measure demand generation campaigns for NaviSite's cloud and infrastructure professional and managed solutions, including email, webinars, content, events, content syndication, social media, and paid media programs.
• Collaborate with the general NaviSite Part of Accenture sales team, product marketing, digital marketing, and external agencies to develop and optimize campaign messaging, targeting, and tactics.
• Manage the general demand generation budget and track campaign performance, ROI, and impact on sales pipeline and revenue as part of overall marketing and communications plan.
• Leverage marketing automation and CRM tools to create, execute, and report on campaigns.
• Build and maintain relationships with key partners and influencers within NaviSite, Accenture and partners to co-create and co-promote content and demand generation campaigns.
• Stay abreast of the latest trends, best practices, and innovations in marketing and demand generation.
• Supporting internal projects as assigned.
• Collaborating with colleagues to grow product knowledge.

Benefits

• Accenture offers a market competitive suite of benefits including medical, dental, vision, life, and long-term disability coverage, a 401(k) plan, bonus opportunities, paid holidays, and paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level