Matthews Center Career Development - Limited Temp

Davidson CollegeDavidson, NC
8hHybrid

About The Position

The Temporary Assistant Director of Events & Marketing will oversee marketing, communications, and event support for Davidson College’s Matthews Center for Career Development during maternity leave coverage. This role ensures continuity in brand voice, executing a summer marketing strategy, and ensuring thorough preparations for high-impact August - Fall events. The right candidate will be communicative, proactive, detail-oriented, warm, and capable of making independent decisions with keen awareness of the future fall/back to school cycle. This role will require 15 hours per week and it's hybrid.

Nice To Haves

  • Strong and strategic content writer
  • Project management & comfortable managing multiple platforms
  • Proficient in Canva, Planoly, Mailchimp, Handshake (or other email marketing softwares)
  • Proactive, awareness of future needs, and able to take initiative without need for constant direction
  • Warm and collaborative with the Matthews Center’s team and multiple campus departments

Responsibilities

  • Email market to students within 7 designated career-interested segmented lists promoting upcoming programs/events and jobs/internship opportunities in related fields
  • Email market to all students for overall programs and opportunities through the Matthews Center
  • Email market to all faculty/staff
  • Email market to all parents/families
  • Email list management and segmentation for incoming 2027 lists
  • Social media marketing management
  • Clear copywriting that emphasizes benefits and includes strong CTAs
  • Can carry established brand voice and frameworks throughout all channels
  • Print banners, flyers and other marketing collateral with printing department on campus
  • Revise templated Canva designs for general or new programs
  • Update pre-made big, signature event graphics (Resumania, Employer Meet-Ups, Senior Kick Off)
  • Create on-brand graphics that showcase Matthews Center and valuable career guidance
  • Serve as a welcoming and friendly event support staff member
  • Support check-in management and on-site troubleshooting
  • Set-up and break down coordination especially all marketing signage materials
  • Survey students and research quality swag items within budget, coordinate delivery, and organize inventory for a fully stocked swag options by August
  • Maintain master marketing & events calendar
  • Deliver marketing assets in timely matter and ensure appropriate lead times for promotion
  • Fall event graphics finalized and ready by August 1
  • Strategically coordinate email and social media cadence
  • Support career advisers and execute any further marketing, communication needs, or ideas
  • Familiar with Google Analytics to track metrics
  • Make simple additions or edits to Google website
  • Support with website management
  • Create 2026 annual report website
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