Territory Sales Manager - West Coast

Automata

14d•$140,000 - $150,000•Remote

About The Position

At Automata, we're on a mission to transform how scientists work by making automation accessible to every lab in the world. We believe that by giving labs the power to automate, we can unlock discoveries that will shape the future of life sciences—from diagnostics and drug discovery to synthetic biology. But we’re more than just a company disrupting the industry—we're a team of innovators, problem-solvers, and creators passionate about empowering scientists. Our LINQ platform combines hardware and software to streamline workflows, making lab automation fast, flexible, and affordable. This means our customers can focus on groundbreaking research, while we take care of the rest. We're looking for a driven Territory Sales Manager to take full ownership of a region, build pipeline, and drive revenue growth. Reporting to the Head of Sales, North America, you'll be the face of Automata in your territory—developing relationships, generating opportunities, and closing complex deals as a high-performing individual contributor within our growing US sales organization.

Requirements

B.S. or M.S. in Life Sciences, Engineering, or Computer Science
5+ years selling lab automation integrations and/or customized liquid handling platforms
5+ years in life sciences sales with large account management experience
Demonstrated ability to perform live software demonstrations
Strong understanding of automation workflows, lab hardware, or integrated software systems
Self-motivated with proven ability to work independently and achieve ambitious goals
Experience with CRM systems (Salesforce preferred)
Willingness to travel regularly (approximately 40-50%) for customer site visits and national trade shows

Nice To Haves

Track record of exceeding quota in complex technical sales
Experience selling to both academic research labs and biopharma/diagnostics companies
Consultative selling approach with the ability to navigate multiple stakeholders
Passion for the life sciences mission and enabling scientific discovery

Responsibilities

Own your territory, develop and execute a strategic sales plan that drives measurable growth across your assigned region
Build relationships, establish yourself as a trusted partner with key accounts, understanding their challenges and demonstrating how LINQ solves them
Drive pipeline - Identify and qualify new opportunities through both account expansion and new business development
Collaborate cross-functionally, working closely with Applications, Customer Success, Service, and Product teams to ensure customer satisfaction and project success
Deliver results by consistently achieving sales targets and quotas while maintaining forecast accuracy
Conduct live software demonstrations and product presentations that showcase LINQ's capabilities
Provide strategic insight by sharing market feedback, competitive intelligence, and territory performance analysis with leadership
Support marketing initiatives through partnering with marketing on territory-specific campaigns and lead generation efforts
Ensure CRM accuracy and adherence to sales processes