melin Trade Marketing Manager

OluKai-Kaenon-melin-Roark•San Clemente, CA

9d•$80,000 - $110,000•Hybrid

About The Position

The Trade Marketing Manager will serve as the key connector between melin’s Marketing and Sales teams, leading the strategy, execution and optimization of all trade marketing initiatives. This role is responsible for driving sell-in and sell-through at our wholesale and retail partners by building strong relationships, creating impactful in-store programs, delivering best-in-class tools and supporting curated events to support account growth. The Trade Marketing Manager ensures melin shows up in a premium and elevated way consistently across all channels

Requirements

5-7 years of Trade or Retail Marketing experience
Bachelor’s degree in Marketing, Business or related field
Proven success building and executing Trade Marketing programs that deliver measurable results
Strong analytical, problem-solving and personal skills
Ability to handle multiple projects at once, extremely organized and communicative
Experience in action sports, adventure sports, fitness genres and retail environments
Proficiency in tools, such as RepSpark and Asana
Ability to travel 30% of the time domestically

Responsibilities

Build and execute melin’s trade marketing strategy in alignment with the GTM calendar, including product launches and brand campaigns
Partner with Sales to develop and drive sell-in programs curated for a diverse account base
Develop strong relationships with melin’s Sales Rep team and the buyers, merchandisers, decision-makers and associates at our wholesale partners
Manage customer retailer marketing initiatives such as co-op ad spend, promotions, sell-through programs and account-specific campaigns
Develop and distribute sales tools such as, but not limited to, catalogs, line sheets, training decks, GTM briefs and product knowledge sheets
Develop and implement our retail footprint strategy inclusive of fixtures, displays, POP/POS in alignment with Sales and Creative
Lead brand and product training for sales reps, account staff and retail associates to elevate brand storytelling and points of differentiation
Own and execute all in-store branding initiatives
Lead tradeshow strategy and execution, including booth design, logistics, asset creation and cross-functional coordination to ensure strong brand presence and impactful retailer engagement
Assist in strategy, execution, and logistics of all melin related events, both trade and consumer facing
Own a direct line of communication with melin’s outside sales reps, distributing weekly updates and status reports on product launches, available assets, current projects, general marketing updates and more
Manage and own the direct line of communication for melin’s marketing efforts with international distributors.
Facilitate a direct line of communication with wholesale accounts sharing new product launches, campaigns, event and community updates, sales tools and more
Manage and track annual and monthly Trade Marketing budget, including forecasting and allocation of resources
Develop KPI’s and ROI analysis of all retail investments
Conduct market analysis of trade activities, constant trends, competitor and retailer data points, shopping habits and marketing opportunities
Own relationships with internal stakeholders and collaborators

Benefits

Complimentary meals provided Monday - Thursday
Generous product gift program and all brand discounts
Growth opportunities within the Archipelago family of brands: melin, OluKai, Kaenon, Roark
Company bonus program
5 year and 10 year Milestone Anniversary travel gifts
Medical, Dental, Vision insurance in accordance with plan guidelines
Company paid life insurance in accordance with plan guidelines
401k with employer match in accordance with plan guidelines
15 Days of PTO accrued annually, plus one additional day of PTO every year on your anniversary, and 3 Floating Holidays per year
Paid beach and giveback days, bi-annual team building events and other in-person celebrations
Work with talented and great people who share a love of melin
Dog friendly office