Trade Marketing Manager

About the position

The Trade Marketing Manager will drive the growth of the Tangle Teezer brand in North America. This role reports into the Senior Marketing Manager, supporting the team's strategic vision and executing an omnichannel trade marketing strategy in key beauty, professional, and mass retail channels across US, CA & MX that aligns with the global brand messaging, delivers against key retail channel priorities and supports big bet activations - driving increased brand awareness, higher conversion rates and sales.

Responsibilities

• Support in the development of strategy and lead execution of 360° brick & mortar and dot com trade marketing plans, including timely execution of new product launches, delivering best in class in-store POS materials, merchandising, digital shelf and e-commerce activities.
• Partner with global brand team to develop locally impactful initiatives that align with global brand campaign goals and messaging.
• Collaborate with the internal sales team and key retailers to support retailer needs and ensure successful end-to-end execution to meet key priorities and sales targets.
• Lead creative direction for traditional & digital marketing collateral for NA specific retail & consumer marketing programs.
• Analyze market data to identify specific consumer, channel, and retailer needs, building appropriate launch plans & go-to-market strategies that suit these needs.
• Develop strong relationships with retailers and external agencies to ensure successful content & activation execution.
• Partner with internal sales and marketing teams to create post-activation recaps for key retail accounts.
• Own trade marketing calendar and monthly trade marketing updates to share with key stakeholders.
• Clear management of KPI tracking for all key accounts.

Requirements

• 3-5+ years of beauty brand consumer/retail marketing experience and knowledge of key industry trends.
• Exceptional multi-tasking and prioritization skills required.
• Highly creative, brand-led marketer with strong foresight and ability to translate strategy into retail execution.
• Excellent communication skills - able to challenge briefs constructively and provide strategic feedback.
• Retailer experience a plus - Ulta/Target/Sephora.
• Strong analytical skills with the ability to turn data and insights into actionable plans.
• Proficiency in Excel and PowerPoint required.
• Experience in working on content syndication platform strongly preferred but not required.
• A proactive, self-motivated and collaborative team player with the ability to work cross-functionally.

Benefits

• Flexible working hours with core hours from 10am to 4pm
• Working 2 days in the office and 3 days from home
• Salary of $90K
• Performance-related bonus of 10% based on annual salary
• 25 days PTO, with the option to buy or sell PTO
• 2 wellbeing days per year
• 2 volunteering days per year
• 10 days working from any location of your choice
• Flexible public holidays—choose the standard public holidays or swap them for dates that are more meaningful to you
• Enhanced family policies
• Supportive Period & Menopause Policies
• 401(k) scheme
• Guardian for Dental insurance, Vision insurance, and Life Insurance.
• United Healthcare medical insurance
• Office perks incl. free breakfasts, snacks, and Happy Hour.
• Meeting-free Fridays with an early 4:00 pm finish to kickstart your weekend!