Trade Marketing Representative - Fayetteville, NC

About the position

The Trade Marketing Representative is responsible for implementing comprehensive sales and merchandising programs for retail accounts, with the explicit goal of increasing sales. The Representative uses their expertise, discretion, and judgment to tailor sales programs to each account and is accountable for the results in their territory. The role requires travel of 25% to 75%, averaging 1-3 nights per week, depending on territory size.

Responsibilities

• Determine visit frequency based on provided 'JTI Liggett customer prioritization'.
• Participate in the decision-making of activities to be driven in outlets.
• Arrange visit times with customers for maximum impact.
• Plan calls based on sales data from the Outlet.
• Use local knowledge to identify opportunities for inclusion in the Cycle Plan.
• Analyze JTI Liggett activity and program performance for future planning.
• Monitor competitor and retailer activity.
• Present JTI Liggett sales information provided by the Head Office.
• Educate and influence outlets on leading the tobacco category.
• Negotiate short-term sell-out volume agreements to increase JTI Liggett sales.
• Revert JTI Liggett product placement to agreed planograms.
• Check compliance standards versus contractual agreements.
• Match JTI Liggett product benefits to customer needs during the selling process.
• Predict, plan, and handle objections proactively.
• Gain commitment to the plan by summarizing the overall benefits of the JTI proposal.
• Ensure recommended selling price points of JTI Liggett products are correct.
• Merchandise stock and educate store staff on availability importance.
• Take/Place top-up orders on behalf of retailers.
• Assess individual objectives performance versus planned and seek future improvement.
• Record results versus objectives in Synergy or similar system.

Requirements

• High School Diploma required; additional education preferred.
• Minimum of 3 years of experience in FMCG sales.
• Strong computer skills, including proficiency in Microsoft Office Suite.
• Solid commercial understanding.
• Excellent communication skills.
• Strong selling skills, with a focus on the Double Win approach.
• Knowledge of TME (reporting & data).
• Strong analytical skills.

Benefits

• Annual Performance-based Bonus
• Employee Stock Purchase Plan
• Personal Development Programs
• Medical, Dental & Vision Plan for employees & family members
• Life Insurance
• Matching 401(K)
• Paid Time Off (PTO)
• Paid Family Leave (20 weeks)
• Short-Term & Long-Term Disability
• Education/Tuition Assistance
• Volunteering Activities
• Employee Assistance Program (counseling services for employees & family members)