Urban Outfitters Sr. Analyst, Marketing and Digital Optimization

About the position

Urban Outfitters is seeking a natural leader who has a demonstrated history in using data to inform marketing and site design decisions. You are a strategic problem solver and can take ambiguous questions and turn them into actionable insights. You are curious and love to immerse yourself in data to make decisions under uncertainty. You are organized and attentive to detail, and value precisely and clearly documenting analyses. You enjoy cross team collaboration and digital experimentation.

Responsibilities

• Drive strategy and analytics across the business, with a focus on the following functional units: growth marketing, brand marketing and loyalty
• Manage and oversee end-to-end A/B testing calendar, process and workflow including but not limited to: prioritization, requirements gathering, documentation, design & build, defining KPIs, QA/UAT, execution, analysis and delivery of results and recommendations to key stakeholders
• Develop and maintain weekly, monthly, seasonal and annual reports, as well as executing ad hoc requests
• Champion a test-and-learn culture and partner cross-functionally for test ideation and execution
• Report on campaign & channel performance, providing recommendations for spend allocation. Design & analyze tests to optimize UO's marketing budget, promotional strategy, and loyalty campaigns.
• Serve as a liaison between technical and non-technical stakeholders, translating data into insights.
• Work with stakeholders to understand the meaning & intent behind their questions, not just perform question-and-answer services. Partner with stakeholders to inform strategy.

Requirements

• 3-5 years of marketing analytics experience
• Strong preference for experience in subscription or e-commerce marketing
• Preference for experience in a high-growth environment
• Expert-level experience with SQL to query, manipulate, and analyze data. Demonstrated strong ability to QA & interrogate queries to resolve bugs
• Experience with A/B testing and statistical concepts
• Experience with Optimization, Personalization or Testing Tools (ie SiteSpect, Optimizely, Salesforce, Adobe Target, etc)
• Familiarity with data visualization tools (ie Tableau)
• Must be an exceptional collaborator, with demonstrated success working in an integrated cross-functional team environment
• Experience working with technical & non-technical stakeholders
• Excellent communication and presentation skills, including to an executive-level audience translating data into insights
• Bachelor's degree in quantitative discipline or equivalent work experience

Benefits

• medical
• dental
• vision
• PTO
• generous employee discounts
• retirement savings