About the position
AssistIQ is on a mission to transform surgical and procedural supply management by addressing a fundamental challenge: healthcare systems lack trusted, real-time data on supply and implant usage. Our AI-powered platform captures supply and implant usage with unmatched accuracy, no barcodes, RFID, or manual entry, unlocking new revenue, reducing waste, and surfacing actionable insights that improve patient care and operational efficiency. We’re seeking a Growth Marketing Lead to build and optimize our demand-generation and lifecycle marketing engine. In this role, you’ll be the connective tissue across teams, living and breathing the customer, staying plugged in to what sales and customer success are seeing every day, and translating those insights into campaigns and processes that drive measurable growth. You’ll work closely with external creative and content partners to ensure campaigns resonate and perform, but you’ll be the key driver who owns the marketing tech stack, manages data and segmentation, and keeps everything running smoothly. This is a hands-on, data-driven role for someone who thrives on continuous optimization and knows how to turn real-world learnings into action. You’ll be expected to stay up to speed on the latest AI-powered tools and approaches that can improve and drive efficiency in our mar-tech stack, and you’ll have the curiosity and intention to continuously explore, test, integrate and manage new solutions.
Responsibilities
- Own demand generation: Direct, launch, and optimize campaigns that build pipeline and drive revenue, partnering heavily with our fractional external marketing studio, Super Green.
- Lead strategic Account-Based Marketing (ABM) initiatives to drive pipeline growth and deepen engagement with high-value target accounts.
- Drive lifecycle marketing: Maintain and refine marketing programs that support the full customer journey, from acquisition to onboarding, engagement, and retention.
- Plan and execute events, webinars, and field marketing activities to build brand awareness and generate pipeline, overseeing budget and spend to ensure maximum ROI.
- Build on the martech stack: Evaluate, implement, and manage marketing technology tools such as CRM, automation, and AI-powered solutions to power efficient, scalable growth.
- Be the data and insights champion: Build dashboards, analyze performance, and translate analytics into actionable recommendations that drive measurable improvements in conversion and pipeline performance.
- Stay connected to the customer and partner closely with sales, product, and customer success to ensure marketing campaigns directly support revenue goals, address real-world needs, and evolve with insights from the field.
- Be the internal marketing orchestrator: Collaborate with external strategic and creative partners, leadership, and cross-functional teams to ensure campaigns are aligned, on-brand, and effective.
- Move fast and iterate often: Prioritize speed and experimentation while staying focused on delivering results.
- Help define the marketing org structure, both internally and with Super Green, our fractional external studio.
Requirements
- 5–10 years in growth marketing, demand generation, or lifecycle marketing in B2B enterprise SaaS.
- Familiarity with the dynamics of B2B marketing in the healthtech environment, particularly working with or marketing to health systems.
- Proven success in building and scaling programs inbound marketing playbooks that drive measurable growth and retention.
- Hands-on experience with marketing technology tools such as HubSpot, Salesforce, and AI-driven enrichment and analytics.
- Strong analytical and data skills, able to surface insights and turn them into action.
- A collaborative, entrepreneurial mindset, ready to partner across teams and with external creative resources.
- Comfort in a dynamic environment, resourceful, proactive, and always learning.
- A passion for transforming healthcare through technology and data.
- Excellent communication skills and a bias for action.
Benefits
- Health insurance & Pension Plan
- US remote position or Columbus, OH hybrid
- 3 weeks of vacation
- 10 sick days
- Flexible work hours
