About the position
At Westgate Resorts, we enrich lives by creating exceptional vacation experiences and lifelong memories. The Vice President of Affiliate Marketing is responsible for the leadership and execution of Westgate’s affiliate and partner marketing strategy to drive qualified vacation ownership leads, increase resort tour bookings, and generate incremental revenue. This role will build, manage, and optimize a portfolio of affiliate partners and third-party marketing relationships that support the company’s vacation ownership objectives. The VP will oversee affiliate marketing and partner with the Digital Marketing team on affiliate relationship opportunities and channels and ensure all partnerships are aligned with Westgate’s brand, values, and business goals.
Responsibilities
- Develop and lead the company’s affiliate marketing strategy focused on lead generation and vacation package bookings.
- Identify, negotiate, and secure affiliate partnerships across digital platforms, hospitality networks, entertainment, retail, and community-based channels.
- Manage day-to-day affiliate program operations, including partner onboarding, performance management, compliance monitoring, and contract negotiations.
- Establish commission structures, incentive programs, and partnership terms to drive partner engagement and revenue.
- Collaborate cross-functionally with Sales, Digital Marketing, Brand & Creative, Legal, Finance, and Operations teams to ensure partnership strategies support organizational goals.
- Analyze affiliate performance data and KPIs to optimize campaign results, improve lead quality, and maximize return on investment.
- Lead and mentor a team of affiliate marketing managers and coordinators to execute program strategies and maintain strong partner relationships.
- Develop marketing campaigns, promotional offers, and co-branded initiatives with affiliate partners.
- Stay current on affiliate marketing trends, technologies, competitive landscape, and compliance regulations.
- Represent Westgate Resorts at industry events, conferences, and affiliate partner meetings to strengthen relationships and expand the affiliate network.
Requirements
- 10+ years of progressive leadership experience in affiliate marketing, digital partnerships, or business development within the hospitality, timeshare, or travel industry.
- Proven success in building and managing affiliate programs with measurable revenue and lead generation impact.
- Experience in contract negotiations, partnership management, and affiliate operations.
- Demonstrated experience leading a team and working cross-functionally in a fast-paced environment.
- Experience working in or supporting Timeshare Sales & Marketing and Call Center operations highly preferred.
- Bachelor’s degree in Business, Marketing, Hospitality Management, or a related field or equivalent relevant work experience.
- Master’s degree in Business Administration (MBA) preferred.
Nice-to-haves
- Strong knowledge of affiliate marketing platforms, networks, and digital marketing best practices.
- Exceptional relationship management, negotiation, and communication skills.
- Analytical and data-driven mindset with experience in ROI analysis and affiliate performance optimization.
- Results-oriented with a focus on delivering qualified leads and revenue growth.
- Strong leadership, mentoring, and team development capabilities.
- Ability to manage multiple projects, partnerships, and priorities simultaneously.
- High level of integrity, professionalism, and attention to compliance standards.
- Proficiency in Microsoft Office Suite; experience with affiliate management systems, CRM platforms, and analytics tools preferred.
Benefits
- Comprehensive health benefits – medical, dental and vision
- Paid Time Off (PTO) – vacation, sick, and personal
- Paid Holidays
- 401K with generous company match
- Get access to your pay as you need it with our Daily Pay benefit
- Family benefits including pregnancy, and parental leave and adoption assistance
- Wellness Programs
- Flexible Spending Accounts
- Tuition Assistance
- Military Leave
- Employee Assistance Program (EAP)
- Life, Disability, Accident, Critical Illness & Hospital Insurance
- Pet Insurance
- Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.)
- Advancement & development opportunities
- Community Involvement Programs
