Vice President, Channel Marketing

Hamilton Lane•Conshohocken, PA

About The Position

Hamilton Lane is looking to expand our team to satisfy the needs of our growing client base. Hamilton Lane is built on collaboration, teamwork and integrity. Our employees pursue excellence and always strive to do the right thing. We invest in our employees, clients and partner relationships, as well as, in the technology and resources necessary to remain competitive, working in a competitive environment that inspires innovation. What we do: As a recognized leader in providing Private Markets Solutions to clients across the globe, we manage approximately $145.6B in discretionary assets under management and $859.8B in non-discretionary assets under management, as of September 30, 2025. The Opportunity: As a Vice President on the Private Wealth Marketing team, you will lead marketing strategy for US, Canada and Latin America, partnering across the firm and with external partners to grow Hamilton Lane’s Private Wealth channel. You will develop and execute integrated campaigns that build our brand and drive platform and company growth, working in a fast-paced, highly collaborative environment.

Requirements

10+ years of experience in integrated digital or channel marketing, within private wealth.
Deep expertise in marketing automation platforms, CRM systems, digital workflow design, and multi-channel marketing.
Demonstrated ability to design and execute sophisticated digital journeys with segmentation, triggers, and personalized content at scale.
Strong strategic and analytical skills with the ability to interpret data, identify insights, and connect marketing activities to business outcomes.
Ability to balance strategic thinking with strong execution and detail orientation.
Ability to engage with stakeholders at all levels and communicate clearly; present recommendations and report on progress.
Collaborative, team-oriented mindset; ability to work with and influence stakeholders.
Demonstrated experience setting and managing budgets.
Excellent verbal and written communication skills, including editing skills.
History of bringing forth innovative, differentiating ideas.
Strong attention to detail; highly organized and process-oriented; ability to manage and prioritize recurring and opportunistic projects and multiple tasks.
College degree.
Must be eligible to work in the United States without requiring sponsorship.

Responsibilities

Strategic Planning and Management • Develop and implement marketing strategies tailored to the wealth management channel to support growth objectives.
Build brand awareness and reputation across multiple media, channels and audiences.
Partner with stakeholders on messaging, brand and product marketing strategy.
Serve as the channel marketing point person for new and existing fund launches, ensuring alignment with organizational goals and strong stakeholder communication.
Manage the private wealth marketing budget at the regional level.
Marketing Automation & Campaign Execution • Lead end-to-end marketing program and campaign management for the private wealth channel, including campaign and content development and delivery.
Ensure campaigns are integrated across email, web, paid media, social, advisor platforms, and sales enablement channels.
Channel Insights, Analytics & Optimization • Leverage data, insights, and digital analytics to inform journey design, improve conversion, and refine audience segmentation.
Establish KPIs for advisor engagement, lead generation, funnel progression, and client servicing impact.
Incorporate A/B testing, behavioral signals, and reporting frameworks for continuous improvement.
Cross-Functional Collaboration & Stakeholder Management • Collaborate with Business Development, Portfolio Management, Legal and other teams to execute strategies that enhance product positioning and support client engagement.
Partner with Digital Marketing, Public Relations, Content and Creative Services to optimize integration and effectiveness.
Proactively communicate marketing objectives and results with stakeholders.
Oversee performance and compliance of external agencies, ensuring alignment with organizational standards, contractual obligations, and regulatory requirements.