Vice President, Client Experience

Zeta GlobalNew York City, NY
1dHybrid

About The Position

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com . Background Our mission is to continue to build a state-of-the-art Client Experience (CE) organization—centered on platform, intelligence, and service as a key market differentiator. The CE team serves as the connective tissue between Sales, Clients, and Zeta’s activation channels, operating through a unified “One Zeta” approach across business units. By delivering insightful intelligence, innovative activation strategies, deterministic measurement, and repeatable execution processes, we help unlock the full potential of media spend. Our goal is to establish Zeta as an indispensable partner to our clients and agency partners, driving predictable, repeatable, and scalable outcomes. Role Overview We are seeking a Vice President of Client Experience to help lead and scale our CE organization across regional sales pods. This role is pivotal in shaping how platform capabilities, first-party data, and behavioral intelligence are translated into differentiated activation strategies and measurable client outcomes. The ideal candidate will act as the strategic bridge between presales vision and post-sales execution - driving alignment across sales, media, analytics, and product teams - while building trusted, senior-level client relationships. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco) or fully remote.

Requirements

  • 12+ years of experience in customer/client experience, strategic accounts, media strategy, marketing technology, analytics, or a related field, with progressive leadership responsibility.
  • Proven experience leading cross-functional teams across sales, media, analytics, product, and account management in a matrixed organization.
  • Strong background in data-driven marketing, activation strategy, and performance measurement, with hands-on experience leveraging first-party data and behavioral insights.
  • Demonstrated ability to bridge presales strategy with post-sales execution, ensuring alignment, continuity, and measurable outcomes.
  • Executive-level communication skills, with experience presenting strategic narratives, insights, and recommendations to senior client and internal stakeholders.
  • Track record of building trusted client relationships and serving as a strategic advisor to enterprise-level accounts.
  • Experience developing and operationalizing repeatable processes, frameworks, playbooks, and best practices at scale.
  • Ability to prioritize and manage multiple high-impact initiatives in a fast-paced, growth-oriented environment.

Nice To Haves

  • Experience working with or within marketing technology platforms, data clouds, or advanced analytics environments.
  • Familiarity with media activation, identity resolution, audience strategy, and deterministic measurement methodologies.
  • Experience partnering closely with Product teams to influence roadmaps based on client and market needs.
  • Background in agency, consulting, or enterprise SaaS environments supporting complex client ecosystems.
  • Demonstrated success building and scaling teams across regions or sales pods.
  • Strategic thinker with a bias toward action and execution.
  • Collaborative leader who thrives in cross-functional environments and drives alignment without authority.
  • Client-first mindset with the ability to balance innovation, feasibility, and business impact.
  • Comfortable operating at both the strategic and tactical levels, from executive vision to operational detail.

Responsibilities

  • Partner with the EVP, Professional Services, VP, Client Experience and other leadership team members to help build and lead the Client Experience team, setting strategic direction and operational standards.
  • Establish consistency across go-to-market execution, including templates, best practices, and playbooks.
  • Cultivate a culture of excellence, innovation, and continuous improvement across the CE organization.
  • Serve as the bridge between presales strategy and post-sales execution, ensuring continuity of objectives and seamless handoffs.
  • Partner with EVPs, SVPs and VPs to prioritize key accounts and define appropriate levels of engagement across cross-functional teams.
  • Oversee the development and execution of forward-looking strategic roadmaps aligned to client goals and business outcomes.
  • Champion the integration of Data Cloud intelligence—leveraging first-party data and behavioral insights—at the core of all activation strategies.
  • Foster innovation by developing cutting-edge, market-leading, and practical activation approaches.
  • Collaborate with Activation Analytics and Data Cloud Analytics teams to deliver scalable intelligence solutions, including: Standard dashboards Customer Intelligence Reporting Cadence and frequency insights Spend-level analysis
  • Drive collaboration across sales, media, account management, analytics, and product teams to ensure seamless execution and unified measurement strategies.
  • Work closely with the Client Experience Project Management team to streamline workflows, requests, and outcomes.
  • Provide client-driven feedback to inform the product roadmap and activation priorities.
  • Build strong relationships with senior client stakeholders, acting as a trusted advisor and advocate for their business goals.
  • Anticipate client needs and provide proactive, strategic counsel to optimize performance and outcomes.
  • Lead and support collaborative client engagements such as Illumination Workshops, Art of the Possible sessions, QBRs, and other strategic forums.
  • Deliver high-impact presentations and performance narratives that clearly communicate insights, progress, and recommendations.
  • Ensure clarity across project objectives, deliverables, roles, and timelines.
  • Maintain accountability through realistic deadline-setting, progress tracking, and proactive risk management.
  • Communicate updates and changes clearly, addressing potential roadblocks to keep initiatives aligned with strategic goals.
  • Empower teams with the resources and clarity needed to execute efficiently and effectively.
  • Stay informed on industry trends, emerging technologies, and competitive dynamics to continuously refine strategies.
  • Represent the Client Experience organization in executive forums and external engagements, showcasing Zeta’s capabilities and successes.

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance
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