Vice President, Customer Intelligence

HUB International•Chicago, IL

1d•$190,000 - $220,000

About The Position

At HUB International, we are a team of entrepreneurs. We believe in protecting and supporting the aspirations of individuals, families, and businesses. We help our clients evaluate their risks and develop solutions tailored to their needs. We believe in empowering our employees to learn, grow, and make a difference. Our structure enables our teams to maintain their own unique, regional culture while leveraging support and resources from our corporate centers of excellence. HUB is one of the largest global insurance and employee benefits broker, providing a boundaryless array of business insurance, employee benefits, risk services, personal insurance, retirement, and private wealth management products and services. With over $5 billion in revenue and almost 20,000 employees in 600 offices throughout North America, HUB has grown substantially, in part due to our industry leading success in mergers and acquisitions. Role Summary: The Vice President of Customer Intelligence is a senior-level strategist responsible for building and leading the Customer Intelligence function from the ground up. This is an exciting opportunity for a visionary leader to shape a company-wide customer intelligence strategy in direct partnership with the CMO—building something meaningful from day one. This role drives the vision, execution, and continuous evolution of customer intelligence programs across a diverse, decentralized organizational landscape. Reporting directly to the Chief Marketing Officer, this leader will serve as a member of the Marketing Leadership Team. The placement of this role within Marketing is intentional—it reflects the strategic impact of customer intelligence and its proximity to both the customer and the sales organization, positioning this leader to drive real, measurable change across the business.

Requirements

10+ years in customer intelligence, customer experience, strategy, or insights leadership roles.
Demonstrated success building a customer intelligence or customer experience function from the ground up, not just inheriting an established program.
Experience operating in a decentralized, matrixed organization with the ability to influence and drive alignment without direct authority.
Deep expertise designing and executing programs for diverse customer segments, including complex B2B buyers and direct B2C audiences.
End-to-end capability across the intelligence lifecycle—from survey design and program management through analysis, insight synthesis, and development of actionable recommendations.
Proven ability to develop action-oriented playbooks that translate customer intelligence findings into clear recommendations the business can act on.
Strong background in survey program management and experience platforms (e.g., Qualtrics, Medallia).
Experience managing teams and scaling customer intelligence operations across complex organizations.
Exceptional communication and storytelling skills, with the ability to present ideas compellingly and bring cross-functional groups along on a change curve.
Demonstrated ability to connect customer intelligence to business impact and ROI in partnership with senior marketing and executive leadership.
Critical thinker and creative problem-solver who challenges assumptions, approaches challenges with intellectual curiosity, and develops innovative solutions.
Proficiency with AI tools and demonstrated experience applying AI to drive efficiency, deepen insight, or accelerate program delivery.

Responsibilities

Define and evolve the Customer Intelligence strategy, aligning with enterprise goals and marketing priorities.
Lead the design, deployment, and governance of customer intelligence programs across multiple regions and business units, including programs tailored for complex B2B buyers and direct B2C segments.
Build and manage a high-performing Customer Intelligence team, fostering collaboration and capability development across a decentralized environment.
Own end-to-end intelligence delivery—from program design and execution through analysis, insight generation, and action-oriented playbooks that equip the business to act on results.
Partner with the CMO and executive leadership to connect customer intelligence to business outcomes, demonstrating ROI and translating insights into strategic initiatives and measurable results.
Oversee vendor relationships and ensure optimal use of platforms like Qualtrics and other customer intelligence tools.
Champion a data-driven culture, ensuring customer intelligence is embedded into decision-making processes across the organization.
Build and manage a broad stakeholder network across sales, operations, business unit leadership, and company executives, ensuring customer intelligence informs decisions at every level of the organization.
Leverage AI tools and technologies to drive efficiency, accelerate insight generation, and elevate the quality of customer intelligence outputs.