Vice President, Development Marketing

Anaheim Ducks•Anaheim, CA

1d•$225,000 - $285,000•Onsite

About The Position

The Vice President of Development Marketing sits at the intersection of real estate strategy and consumer engagement, responsible for bringing the vision of the development to life through innovative marketing that drives market hall & restaurant leases, office space tenanting, and long-term brand value. This fast-paced position will lead all real estate-related marketing efforts, partner with leasing and development teams, and work closely with brand marketing to ensure a seamless customer journey — from discovery to signing to experience.

Requirements

Bachelor’s degree in Marketing, Business Administration, Communications, Real Estate, or a related field required. In lieu of college degree, additional 4-5 years of relevant work experience will be considered
15+ years of progressive experience in marketing, with at least 5 years in a leadership role overseeing real estate, mixed-use development, or B2B/B2C brand marketing
Proven track record of developing and executing integrated marketing strategies to support leasing and development goals across office, retail, hospitality, and residential spaces
Experience working closely with leasing teams, brokers, and development partners
Strong background in managing marketing teams, agency partners, and cross-functional collaboration
Deep understanding of real estate marketing principles, target audience segmentation, and go-to-market strategies across asset classes
Strong business acumen with the ability to align marketing efforts with leasing goals and long-term brand positioning
Exceptional leadership, communication, and presentation skills with the ability to influence at all levels
Proficiency in CRM systems, marketing automation tools, and analytics platforms; experience with lead generation and performance tracking
Skilled in managing multiple projects simultaneously with attention to detail and deadlines in a fast-paced environment
Collaborative mindset with the ability to work cross-functionally across brand, digital, PR, leasing, and creative teams
Creative and strategic thinker with a passion for placemaking and delivering innovative tenant and customer experiences

Nice To Haves

Master’s degree (MBA or equivalent) preferred

Responsibilities

Real Estate & Leasing Marketing Lead all B2B and B2C marketing efforts for The Weave office space, market hall leasing, restaurant leasing, and residential
Develop and manage marketing plans for each asset class (Market Hall & restaurant spaces, office tenants, hotels, specialty retail and residential)
Oversee property-specific websites, brochures, listings, signage, and media plans
Partner with brokers, leasing teams, and development partners to deliver marketing that drives qualified leads and leases
Strategy & Execution Translate master OCVIBE vision into clear positioning and tactical go-to-market plans for real estate entities
Identify target audiences for each use case and tailor messaging accordingly
Manage budgets, calendars, and performance dashboards across leasing campaigns
Cross-Functional Collaboration Work hand-in-hand with brand marketing to integrate real estate messaging into district-wide campaigns
Collaborate with digital, PR, events, and experience teams to activate the physical and digital journey for prospective tenants and residents
Liaise with creative, media, and CRM partners to deliver multi-touch campaigns
Measurement & Optimization Define KPIs aligned with lease-up goals and marketing ROI
Analyze lead gen, site traffic, conversion rates, and broker feedback to optimize performance
Oversee CRM and marketing automation tools to nurture prospects and track engagement