Vice President, E-Commerce

Champion Petfoods

6d • $300,000 - $330,000

About The Position

Champion Petfoods is expanding! We are excited to announce we are looking for a Vice President of E-Commerce to join our rapidly growing company. Champion Petfoods is an award-winning pet food crafter with a reputation of trust spanning 35+ years. From our humble beginnings, founded in a small town in Alberta, Canada, Champion – with its ORIJEN® and ACANA® brands – is a key player in the global premium pet food industry. Our purpose, To Earn Pet Lover Trust Every Day so Pets Thrive for a Lifetime, provides the foundation for our highest aspirations as a company. Being a partner to the communities that surround us – and the environment that sustains us – are top priorities. We would love to hear from you if you are passionate about personal and professional growth and see yourself as a key player contributing to our continued success as an award-winning company. Here’s the scoop - Summary The Vice President of E-Commerce is a high-impact leadership role responsible for the strategic vision, execution, and profitable growth of our digital commerce channels. You will lead a high-performing team to scale our online presence, optimize the customer journey, and bridge the gap between digital marketing and bottom-line revenue. As a key member of the North America cross functional leadership team, you will be expected to innovate in a fast-paced market, leveraging data-driven insights to capture market share and enhance brand loyalty. Ultimately, this role delivers to our compelling purpose – “better world for pets”. What a typical day looks like

Requirements

• Bachelor’s degree in marketing, business, or a related field is required. MBA preferred.
• 10+ years of experience in ecommerce with at least 5-7 years in a senior leadership within the CPG industry.
• Demonstrated experience developing and executing integrated growth strategies with measurable success.
• Strong analytical mindset to assess performance and make data-driven optimizations.
• A people person skilled in networking within the company, building relationships, and driving change through influence rather than authority.
• Excellent communication skills, adept at structuring documents and quantitative analyses, as well as creating PowerPoint presentations for executive-level communication.
• Motivated, energetic, goal-oriented, with a strong work ethic and positive team attitude.
• A well-defined sense of diplomacy, including solid negotiation, conflict resolution, and people management skills.
• Demonstration of cultural adaptability and flexing work hours given the geographical spread of responsibility.
• Ability to travel at least 30%

Nice To Haves

• MBA preferred.
• Preferred Location: Boulder, Colorado; Edmonton, Canada
• Mars Leadership Competencies
• Engages associates (Essential)
• Practices breakthrough thinking (Essential)
• Delivers consistent results (Essential)
• Navigates complex challenges (Advanced)
• Creates collaborative relationships (Advanced)
• Functional Capabilities
• Create compelling strategies and plans (Essential)
• Develop and deliver winning propositions (Essential)
• Experiment to learn (Essential)
• Manage the creative process (Essential)
• Portfolio Breadth and Scale (Advanced)

Responsibilities

• Strategic Leadership: Develop and execute a comprehensive multi-year e-commerce roadmap focused on aggressive revenue growth and margin expansion.
• Channel Management: Oversee all digital sales platforms, specifically focused on our key partners - Amazon and Chewy and leveraging knowledge from these key customers with our omni-channel partners e.g. Petco, PetValu, etc.
• Omnichannel Leadership Experience – Adept at developing omnichannel merchandising and promotional strategies to win across the petfood ecosystem.
• P&L Ownership: Manage the full e-commerce P&L, including budgeting, forecasting, and resource allocation to ensure healthy ROI and CAC (Customer Acquisition Cost) ratios.
• Cross-Functional Collaboration: Partner with Retail Sales, Marketing, Supply Chain, Product, and IT to ensure a seamless "click-to-door" customer experience. Provide direction and collaborate with brand experience, shopper, digital marketing, and category teams to optimize plan performance.
• Data-Driven Optimization: Utilize advanced analytics and A/B testing to optimize conversion rates (CRO), average order value (AOV), and customer lifetime value (CLV).
• Forecasting Management; at macro and customer levels “short and long term”. Partner with customers, direct reports, finance, and demand planning to create a credible short- and long-term plan.
• Team Development: Recruit, mentor, and lead a diverse team of digital specialists, fostering a culture of agility, accountability, and continuous improvement. Leads a team who are geographically remote. Instill a culture that reflects the Champion Values and MARS 5 Principles with the leaders and teams for the relevant client groups.

Benefits

• Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
• Earnings: $300,000-$330,000 annual salary, annual bonus eligibility, and 401k/RRSP with company matching.
• Industry Competitive Benefits: Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
• Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.
• Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
• Other Perks: Free Bag of Premium Pet Food each month, Free Parking and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Executive