Vice President Marketing and Operations

SelectQuote, Inc.•Overland Park, KS

11d

About The Position

The VP of Term Life Marketing and Operations is a crucial leadership role that will drive the development and execution of a marketing plan for the Term Life Insurance division at SelectQuote. The ideal candidate will be a well-rounded, analytical general manager who can build and execute on the marketing plan. This leader will oversee the development of a lead plan that will generate over 500,000 leads annually and manage a budget over $50 million to reach that goal. This role oversees budget allocations, project priorities, call scripting, lead scoring and lead routing prioritization for the Term Life product line. Currently, lead generation for the Term Life division comes from a diversified mix of TV, Streaming video, Radio, Podcast, Influencer, Affiliate and internally generated leads with a continual focus on further diversification and expansion. The leader needs to be a strong analytical and operations manager who can thrive matrix managing a disparate set of resources.

Requirements

Demonstrated leadership skills to drive optimal business performance
Strong communication skills, a proven ability to influence teams, and aptitude to matrix manage internal resources
Progressive experience in roles demanding analytical rigor and discipline
Strong business and financial acumen
Best in class analytical skills
Experience in operations and operational disciplines such as program and project management
Entrepreneurial spirit – creativity to identify opportunities when others may not see them and a willingness to “roll up your sleeves” to execute
Experience managing external partners and a willingness to have “tough conversations” to get the results needed
Strong written communication and presentation skills; comfortable with high degree of interaction with senior leadership team
Self-motivated with an extremely strong sense of urgency
Flexibility to adapt and change as priorities evolve
Ability to manage multiple priorities at the same time
Bachelor’s degree (MBA preferred)
10+ years of progressive management experience in finance, operations, or marketing
Demonstrated ability to manage and deliver against a budgeted P&L
Proven experience as both a player and a coach – ability to execute while also leading and influencing others

Responsibilities

Develop and execute the lead generation plan for the Term Life division and ensure that the plan maximizes SelectQuote profitability, manages lead generation costs within budgeted goals, and returns the greatest ROI on the marketing investment
Continually optimize the marketing plan based on daily performance results to ensure the maximum ROI for SelectQuote
Partner with the sales, sales operations and workflow management teams to ensure that lead goals are being met each day and make intra-day and intra-week adjustments as needed to meet targets
Oversee and drive strategy for internal teams and external partners who deliver SelectQuote leads to ensure they are meeting lead quality, lead quantity, and financial objectives
Manage an internal network of marketing and analytics teams to develop and execute on the plan. These teams will help support this position by helping to identify new lead sources, develop new creative, and evaluate new digital and offline media strategies
Collaborate with internal Go-to-Market Strategy and Creative teams to target specific customer segments, and promote new and existing life insurance or financial service product lines
Manage the marketing P&L for the Term Life division of SelectQuote
Collaborate with leadership to define strategic objectives, success metrics, tactical plans, and marketing budget to support the growth objectives of the division
Develop the monthly and annual lead generation plan in support of the defined goals of the division
Continually evaluate and optimize performance across the marketing plan to ensure the highest possible return on the marketing investment
Manage partners/vendors to ensure that they are delivering on their lead quality/quantity commitments at appropriate economic returns. These partners will include our media agencies, internal teams, and affiliate partnerships
Develop customer segmentation, targeting, and positioning to drive media and creative development for internal marketing teams
Develop a strong understanding of the return on investment of our different media strategies to optimize marketing spend
Partner with marketing shared services (creative, digital media, traditional media, direct marketing etc.) on the execution of the lead generation plan
Develop a robust understanding of SelectQuote Term Life profitability and key profit drivers across customer segments, products and geographies. This will ultimately drive the development and execution of the lead generation plan
Monitor daily fluctuations in lead volume and make adjustments as needed
Partner with the Sales and Operations teams to ensure lead distribution is working as designed from lead development through agent delivery
Lead strategic and cross-functional initiatives in support of division (e.g. launch of new business opportunities, etc.)

Benefits

Competitive Medical, Dental, and Vision Insurance
HSA/FSA
Voluntary Hospital Indemnity, Critical Illness, Accident Insurance, and Short Term Disability
Voluntary Life Insurance for Self, Spouse and Dependent
Company-paid Basic Life Insurance and Long Term Disability
Retirement plan and Employer match contribution with Profit Share
Tuition Reimbursement program
Company perks and Discount program
Engaging Wellness and Financial Education Resources
Employee Assistance Program
Incentive Plans