Vice President, Marketing - Chapter

TAG - The Aspen Group•Chicago, IL

26d

About The Position

Chapter Aesthetic Studio is rapidly growing medical aesthetics brand, offering state-of-the-art, non-surgical skin care and body rejuvenation treatments. We exist to empower people to write their own story on beauty, because we believe beauty belongs to everybody. By joining our team of experienced nurses and aesthetic specialists who provide personalized care and incredible service, you will help people feel good about where they are on life’s journey so they can be who they were meant to be. We are a fast-paced, innovative, and high-performing company. Our goal is to spark joy for everyone-our guests, each other, and the communities we live, work, and play in. We are a team built of extraordinary individuals who are passionate about helping others achieve their goals. This includes supporting your unique ambitions and career path and wrapping an abundance of resources around you. We are looking for a team player who is highly motivated, energetic, and hungry for growth who we can cheer on to limitless growth and opportunities. Chapter Aesthetic Studio is a part of TAG – The Aspen Group – a family of like-minded brands whose mission it is to empower our teams to deliver the best possible experience and care to every patient that walks through our doors, which means we have a rich bench of experts to collaborate with, borrow from and share wins with. As a reflection of current needs and planned growth we are excited to offer the opportunity to join our team as a VP, Marketing. Job Summary The Vice President of Marketing for Chapter is a growth-focused marketing executive responsible for driving scalable customer acquisition, accelerating demand, and maximizing lifetime value through brand, direct response, and full-funnel growth strategies. This leader is a ‘win the day’ marketer who balances high-level strategy with hands-on execution and takes pride in doing whatever it takes to help the team win. They lead from the front, staying close to the work while empowering a strong team to grow and perform at a high level. They will oversee brand, digital commerce, social, partnerships, and strategic planning, with a strong emphasis on building high-impact acquisition engines that deliver measurable revenue outcomes. As a key member of the Commercial and Chapter leadership teams, the VP of Marketing will combine deep expertise in data-driven, performance-led marketing with strong strategic and people leadership. This role requires a modern, digitally fluent marketer who leverages advanced analytics, testing frameworks, and AI-enabled capabilities to improve speed-to-lead, optimize conversion, and continuously enhance marketing efficiency while maintaining disciplined ROI. How We Work at Chapter Chapter is a founder-led, high-growth brand where leaders are expected to think strategically and stay close to the work. The Vice President of Marketing will thrive here if they are highly collaborative, deeply curious, and energized by building alongside a hands-on leadership team. This role is ideal for a marketing leader who enjoys operating in a dynamic environment, values shared ownership over functional silos, and is willing to step into the details when needed — whether that’s reviewing creative, pressure-testing funnel assumptions, or jumping into cross-functional problem solving. Success at Chapter requires a “team first” mindset, comfort with ambiguity, and a genuine desire to bring a purpose-driven brand to life at scale.

Requirements

15+ years of progressive marketing experience, with a strong track record of driving revenue-generating growth through performance marketing, direct response, and full-funnel acquisition strategies in B2C or consumer-facing environments.
Experience thriving in founder-led, high-growth, or transformation-stage organizations where priorities evolve and leaders must be adaptable.
Demonstrated ability to lead without ego, putting team success and company outcomes above personal or functional recognition.
Comfort operating with imperfect information, making sound decisions while continuously refining through data and collaboration.
Proven leadership experience building and scaling high-performing marketing teams across paid media, digital commerce, lifecycle marketing, and growth functions.
Deep expertise in direct response marketing, including test-and-learn methodologies, conversion rate optimization, funnel analytics, and CAC/LTV optimization.
Demonstrated ability to design and scale high-impact acquisition engines across paid, owned, and lifecycle channels while maintaining disciplined ROI and financial accountability.
Advanced digital marketing acumen, including experience leveraging automation, personalization, AI-enabled tools, and intelligent content systems to improve speed-to-lead and acquisition performance.
Strong analytical and strategic mindset, with the ability to translate data, consumer insights, and market signals into clear action and business impact.
Experience partnering cross-functionally with Sales, Operations, Product, Clinical, and Technology teams to drive integrated growth outcomes.
Excellent communication and executive presence, with the ability to influence senior leaders and align teams around growth priorities.
Strategic, results-oriented leader who thrives in fast-paced, complex environments and brings a builder’s mindset to evolving organizations.
Passion for consumer-centric healthcare and improving access, outcomes, and experiences through innovative marketing approaches.

Responsibilities

Define and lead Chapter’s overall marketing vision and strategy, aligned with enterprise growth objectives and TAG’s mission to deliver consumer-centric care.
Own the development of integrated marketing strategies that span brand, demand generation, digital commerce, partnerships, and lifecycle marketing.
Serve as a strategic partner to Chapter leadership, Field Operations, Sales, Clinical, Product, and Corporate teams to ensure marketing priorities are aligned with business needs and operational realities.
Build and lead a high-performing marketing organization with clear accountability, strong talent development, and a culture of collaboration and executional excellence.
Model a highly collaborative leadership style, prioritizing shared outcomes over functional optimization and fostering trust across teams.
Stay close to execution, especially in moments of rapid iteration, testing, or operational change.
Oversee brand strategy, positioning, and messaging to strengthen Chapter’s market leadership and emotional connection with consumers.
Ensure consistent, compelling storytelling and brand expression across all consumer touchpoints, including media, digital, in-studio experiences, and partnerships.
Oversee enterprise social media strategy and execution, driving brand growth, audience engagement, and measurable business impact across all major platforms.
Partner with operations and clinical leaders to ensure the brand promise is delivered consistently through the guest experience.
Lead digital commerce strategy to drive lead generation, conversion, and patient acquisition across paid, owned, and earned channels.
Optimize the full marketing funnel—from awareness through consultation and post-consult engagement—in close partnership with Sales, Operations, and Analytics teams.
Leverage data, testing, and performance insights to continuously improve marketing efficiency, effectiveness, and ROI.
Lead marketing planning processes, including annual plans, investment prioritization, and long-range growth initiatives.
Establish clear KPIs and measurement frameworks to track performance, inform decision-making, and communicate results to executive leadership.
Translate consumer, market, and performance insights into actionable strategies and recommendations.
Leverage advanced measurement techniques to track, analyze, and optimize marketing performance with a focus on transparency and accountability.
Act as a key connector across marketing, sales, operations, clinical, and corporate teams to ensure alignment and speed of execution.
Leverage advanced digital, automation, personalization, and AI-enabled tools to enhance acquisition performance and marketing effectiveness.
Partner with various cross-functional leaders and teams to drive a holistic view of the customer journey, ensuring all touchpoints are optimized for maximum conversion.
Bring a “no job too small” mindset, stepping in where needed to remove obstacles and accelerate progress.
Champion a culture of experimentation, learning, and shared accountability, where teams win — and learn — together.
Balance speed and rigor, knowing when to move fast and when to slow down for quality and alignment.
Stay ahead of industry and consumer trends to ensure Chapter remains competitive and innovative in the industry.