About the position
Get Well is seeking a visionary and data-driven VP of Marketing with a demonstrated history of building brand awareness and driving enterprise B2B growth and profitability. As a key member of Get Well’s leadership team, s/he will play an important role in asserting Get Well’s position as the digital patient engagement market leader, reinvigorating the company brand and enabling the company to consistently hit aggressive growth goals. The VP of Marketing reports directly to the Chief Revenue Officer and will help determine and drive the overall go-to-market strategy of the company. Furthermore, this individual will partner with sales, client services, product marketing, product management, business development, corporate development, and operations to build a qualified sales pipeline and brand awareness, while clearly communicating the company’s value proposition to current clients and prospects. S/he will be expected to influence all aspects of the organization - both internal and external - and play a significant role in the development of strategies and tactics across a diverse sales solution set to drive revenue and profitability. The ideal candidate will be an exceptional leader who has a proven track record of crafting compelling narratives around complex technologies - especially AI - and translating them into clear, measurable business value for healthcare stakeholders. S/he will have a proven track record of bringing new products/packaging to market, hitting revenue-focused KPIs, and establishing best practices to enable a high-performing, metrics-driven marketing team. This position can be based remotely and will require occasional travel to Get Well's Bethesda, MD headquarters. Additional travel may be required.
Responsibilities
- Drive full stack marketing efforts across brand, demand generation, and product marketing, creating an integrated, full funnel marketing strategy across multiple channels (inbound, outbound, events, thought leadership, PR, website/digital).
- Build and manage a high-functioning and data-driven enterprise B2B marketing team across multiple disciplines and levels.
- Craft a differentiated brand narrative that clearly communicates the impact of Get Well’s AI powered solutions on patient care and operational ROI.
- Translate complex AI technologies into simple, compelling value propositions tailored to healthcare executives, clinicians, and IT decision makers.
- Create scalable approaches to increase revenue growth, driving all inbound / outbound lead gen efforts and planning, executing, and measuring results.
- Partner with sales leadership to define monthly, quarterly and annual targets for qualified leads across a portfolio of products in order to support Get Well's growth objectives.
- Track and report out to leadership on key metrics and performance indicators such as conversion rates and attribution relative to viable sales pipeline.
Requirements
- 15+ years of enterprise marketing experience with minimum 5 years leading a full stack marketing team; enterprise healthcare experience is preferred.
- Proven experience in building and leading marketing strategies that emphasize AI or advanced analytics in healthcare or life sciences.
- Deep experience in and understanding of enterprise healthcare, payor, and / or government healthcare highly desired.
- Strong ability to develop high-impact storytelling that connects emerging tech with real-world ROI.
- Highly analytical and data driven with execution mindset based on quantifiable business outcomes and ROI.
- Quantifiable lead generation through strong demand generation and outbound / inbound efforts; proven track record in directly contributing to revenue, not just top-line leads.
- Understanding of how to quickly accelerate Account Based Marketing (ABM) work to drive deep connection with key accounts.
- Demonstrated ability to build market leadership through strong PR, digital media, and branding strategy.
- Experience bringing new products to market, packaging, and driving utilization within existing client base.
- Exceptional communicator and inspirational leader– must be comfortable working with clients, internal constituents and vendors and exceptional at motivating and developing team members into incredible talent.
- Adhere to all organizational information security policies and protect all sensitive information including but not limited to ePHI and PHI in accordance with organizational policy and Federal, State, and local regulations.
Benefits
- Comprehensive benefit package
- 401K and incentive plans
- Exceptionally generous paid-time away
- Paid leave programs
- Wellness reimbursement
- Cell phone subsidy
- Peer recognition programs
- Health advocacy and employee assistance programs
- Pet insurance
