Vice President, Marketing

Elixir Technologies•Ojai, CA

7h•$200,000 - $300,000•Onsite

About The Position

Elixir is growing its Marketing team and seeks a hands on Vice President of Marketing to define our go-to-market strategy, scale multichannel demand generation, and elevate our brand. This role will be a product evangelist and brand ambassador, a leader who is credible on stage, strong with customers and partners, and skilled at translating product capabilities into clear, differentiated messaging and positioning. As a key member of the leadership team, this role will lead all facets of marketing including category and product marketing, demand generation, brand, PR, analyst relations, partner marketing, website and digital strategy, and sales enablement. The role will deliver measurable pipeline impact, drive strategic initiatives that support corporate customer acquisition goals, and ensure marketing is tightly integrated with Alliances, Sales, Product, and other cross functional teams to sustain scalable growth.

Requirements

Bachelor's degree in Marketing or a related field.
A minimum of 5 years of marketing leadership experience, with a focus on B2B SaaS.
Ability to work onsite in Ojai, California or willingness to relocate.

Responsibilities

Lead all marketing efforts including category marketing, branding, demand generation programs, marketing systems, product marketing, persona work, positioning, public relations, website, partner marketing, sales enablement, and analyst relations to support demand generation and revenue growth strategies.
Own the integrated marketing strategy that supports corporate objectives and revenue goals; contribute to company strategy, OKRs, and leadership initiatives.
Conduct a quarterly needs assessment of the Marketing organization to identify capability gaps and resourcing priorities.
Foster a collaborative, sales aligned culture by partnering productively across Alliances, Sales, Product, Engineering, and Finance.
Translate complex product capabilities into compelling, differentiated messaging, value propositions, and persona-based positioning for ideal customer and partner profiles and verticals.
Drive category marketing and thought leadership programs that clarify Elixir’s point of view and expand market awareness.
Serve as a product evangelist internally and externally on stage, on the road, and with customers and partners.
Design and run multi channel demand generation programs that reliably source new customers, emphasizing events, webinars, website optimization, SEO/SEM, and digital presence.
Conduct global market research for different verticals in support of Alliances, Sales, and Product teams to enhance product strategy and roadmap.
Build partner and direct sales enablement programs that increase conversion and deal velocity.
Partner closely with Alliances leader to identify how partners can drive customer acquisition and expansion.
Create partner-facing assets, co-marketing motions, and joint events that activate partners as a repeatable source of demand.
Integrate partner programs into the broader GTM ensuring clear partner value propositions, enablement, and measurement.
Maintain a Martech stack that enables Alliances, Sales, and Marketing to hit customer acquisition goals; drive KPI led continuous improvement.
Integrate the use of data and analytics into current toolsets such as Salesforce, HubSpot, the website, and other revenue-generating tools.
Collaborate with Product, Alliances, Sales, and Finance to research, test, and implement pricing and packaging for enterprise cloud software, including partner pricing, tiered services, and support models.
Conduct competitive R&D and benchmarking (features, solutions, pricing, packaging, bundling) aligned to enterprise cloud SaaS best practices.
Maintain proactive engagement with analyst firms including Forrester, Gartner, Aspire, IDC, and others to support our category and thought leadership strategy
Partner with product leaders to help drive ongoing adoption of Elixir products by connecting the product roadmap with go-to-market strategy.
Maintain any training or certification as required, including compliance training, annual refresher training, policy training, or job-specific certifications.
Embrace and sustain a work environment that supports Elixir’s core values: Community, Learning, Integrity, and Pioneering.
Security Designate responsibilities include: Security Designates serve as the primary security contact for their assigned business unit. They are responsible for processing reports of security incidents, data breaches, and policy violations submitted by direct reports within the business unit and for notifying the acting Chief Information Security Officer (CISO) of reported incidents, breaches, and violations. Security Designates also coordinate with the Human Resources Department and CISO to impose sanctions on direct reports who violate Elixir’s Security and Compliance policies or applicable legal requirements (e.g. GDPR, HIPAA, etc.). Security Designates monitor fulfillment of sanctions and notify the CISO when the terms of sanctions have been fulfilled. Additional responsibilities include processing complaints related to Elixir’s security and privacy program at the department level; submitting exception requests related to Elixir’s Security and Compliance policies to the CISO; submitting exception requests related to Elixir’s Security and Compliance policies to the CISO; and cooperating with investigations of security incidents, data breaches, and security and privacy violations. In carrying out responsibilities related to Elixir’s Security and Compliance program, Security Designates will utilize the appropriate forms available on the Security and Compliance site on SharePoint.