Vice President of Marketing

iBusiness Funding

2d•Remote

About The Position

Do you want to drive marketing for industry-leading, AI-powered technology and capital products that help small businesses and enterprises operate, grow, and compete more effectively? Are you excited to scale performance and enterprise marketing in a fast-growing fintech and SaaS environment where innovation is central to customer experience? So are we! iBusiness, located in sunny Fort Lauderdale, Florida, is a technology company building intelligent platforms that simplify complex business workflows and enable smarter decision-making working closely with our sister entity, iBusiness Funding, that providers capital solutions. We are seeking a Vice President of Marketing to work with both brands to accelerate adoption, revenue growth, and market leadership across both products with primary focus on our AI-driven product portfolio. The Vice President of Marketing will own the global marketing strategy across performance marketing, enterprise demand generation, brand, product, and partner marketing. This role is responsible for driving measurable growth, enterprise pipeline, and long-term brand equity as the company scales its technology platform.

Requirements

10+ years of progressive marketing experience within high-growth SaaS, fintech, or enterprise technology companies
Proven track record driving both performance marketing and enterprise demand generation at scale
Experience marketing complex, platform-based or AI-enabled products to small business, enterprise, and partner audiences
Strong understanding of full-funnel growth metrics, including pipeline contribution, CAC, LTV, conversion optimization, and ROI
Demonstrated success partnering closely with Sales leadership on enterprise go-to-market strategy, forecasting, and revenue alignment
Fintech, Lendtech, or financial services technology experience strongly preferred, particularly in data-driven, regulated, or workflow-intensive environments
Experience positioning products that support business operations, financial workflows, analytics, or decision-making
Deep familiarity with modern marketing technology stacks, automation platforms, attribution models, and analytics tools
Strong analytical mindset with the ability to translate data into actionable strategy and executive-level insights
Experience shaping thought leadership, industry presence, and executive visibility across conferences, publications, and market forums
Ability to operate at both strategic and executional levels in a fast-paced, evolving organization

Responsibilities

Define and execute an integrated marketing strategy spanning performance marketing, enterprise demand generation, product marketing alignment, brand, and partner marketing
Drive measurable revenue impact through ROI-focused growth initiatives, including paid media, lifecycle marketing, funnel optimization, and conversion strategy
Lead enterprise demand generation and account-based marketing (ABM) programs aligned with complex sales cycles and multi-stakeholder buying groups
Partner closely with Product and Product Marketing to ensure clear positioning and messaging for AI-enabled, platform-based products
Translate product innovation and technical capabilities into compelling market narratives that resonate with small business, enterprise, and partner audiences
Oversee brand strategy, messaging, and thought leadership to strengthen market credibility and category leadership
Define strategy for industry publications, analyst engagement, conferences, panels, and executive speaking opportunities
Partner with PR and communications teams to amplify product innovation, customer success, and market perspective
Collaborate with Sales leadership on go-to-market execution, pipeline strategy, and revenue alignment
Support partner marketing initiatives that drive platform adoption and ecosystem growth
Establish and monitor performance metrics across the full funnel, including pipeline contribution, conversion rates, CAC, and ROI
Leverage data, analytics, and experimentation to continuously optimize marketing effectiveness and investment allocation
Ensure consistent messaging and positioning across campaigns, content, website, partner materials, and customer communications
Stay deeply informed on market trends, competitive dynamics, customer needs, and emerging technology to inform strategy and innovation