About the position
As the Vice President of Marketing, you lead the department in a high-growth environment, unifying creative and performance functions to drive integrated strategies that align with business goals. You report directly to the CEO and focus on transforming operational processes, breaking down silos, and building a collaborative culture among a team of specialists, including media buyers, graphic designers, video editors, and lifecycle marketers. With full authority over hiring, firing, and resource allocation, you set high standards of excellence while navigating complex team dynamics and implementing agile methodologies to enable faster execution and continuous improvement. This role suits a seasoned leader energized by resolving people's challenges, fostering accountability, and scaling marketing efforts without altering core brand messaging or value propositions.
Responsibilities
- Develop and own the integrated marketing strategy that unifies brand-building initiatives with revenue-generating go-to-market programs.
- Lead, coach, and manage the marketing department, including hiring, developing leaders, and structuring teams to maximize high-performer potential.
- Implement agile methodologies with short, focused cycles to resolve operational breakdowns, empower team ownership, foster continuous improvement, and accelerate project delivery.
- Break down departmental silos by leading candid performance discussions, eliminating decision-making bottlenecks, and establishing standards of accountability and collaboration.
- Act as the final authority on marketing matters, including organizational structure, resource allocation, and strategic direction to remove barriers and enable execution.
- Dramatically elevate the quality and consistency of creative output through structured training and development, strategic hiring, and setting and enforcing higher standards across all marketing teams.
- Develop and track comprehensive KPIs that measure marketing's impact on business goals, delivering regular data-driven reports to executive leadership.
- Foster a culture of high accountability and collaboration by managing diverse personalities, resolving conflicts, and promoting clear goals and direction for the department and individual teams.
Requirements
- 8-10+ years of integrated marketing leadership experience, managing multi-disciplinary teams across creative, brand, performance marketing, and operations to unify functions and deliver results.
- A demonstrated history of leading teams through significant cultural and operational change, with specific examples of managing resistance and earning trust.
- Extensive, hands-on experience in a creative role and transitioned into marketing leadership, building credibility to bridge gaps between creative and performance teams.
- Experience designing and implementing a marketing department's operational infrastructure from scratch, optimizing workflows and systems for efficiency.
- Demonstrated success hiring, managing, and developing other leaders, including building out a department's management layer to support scaling.
- Experience integrating teams and breaking organizational silos, creating collaborative cultures that resolve interpersonal dynamics and align on shared objectives.
- Proven ability to resolve conflict and lead difficult conversations with a firm, direct, and diplomatic approach.
- Thrives in fast-growing startup environments, scaling marketing efforts while balancing speed, quality, and resource efficiency.
Benefits
- 100% Company Paid Health/Vision/Dental.
- 4% 401K Match.
- Generous Paid Time Off.
- Paid Parental Leave for New Parents.
- Paid Relocation for Non-Local Candidates.
