Vice President of PR & Social Media

Hagerty

3d•Remote

About The Position

Say hello to Hagerty Hagerty is a company built by drivers for drivers. We put our members at the center of everything we do, and are dedicated to making it easier and more enjoyable for enthusiasts to drive and celebrate the machines they love. We’re proud to be the world’s largest insurer of collectible and enthusiast vehicles and are home to the Hagerty Drivers Club, the world’s largest car club. Our Marketplace business presents live and digital sales across the U.S. and Europe, we host a number of driving events and concours, and our award-winning automotive journalists produce the most popular car magazine globally, alongside internationally awarded videos. We’re committed to Never Stop Driving. Ready to get in the driver’s seat? Join us! As more consumers turn to Social Media for news, we’re looking to integrate our PR and Social Media practices under a charismatic communicator who is a highly strategic and creative leader, and very critically, a story-driven automotive industry and car culture expert. As Vice President, PR & Social Media, you’ll Lead Social Media content Strategy and Delivery, Reputation Management, Digital Club and Forum Presence, Brand Ambassador and Creator programming and Public Relations functions Develop innovative ways to leverage digital-social campaigns that bring tangible impact to our insurance, auction, events and membership offerings Create and articulate a strategic vision for social media inspired by community engagement, broad relevance, practice excellence and business impact Curate a culture of collaboration and creativity through coaching, talent development, and experimentation Set clear KPIs which connect community engagement and content performance with overall business impact

Requirements

Cultural Fit: A deep passion for car culture, driving and the automotive enthusiast community across its many genres
Agile Collaborator: You partner fearlessly with others to get big things to happen, often at speed
Experience: 15+ years in social media, brand marketing, public relations and/or digital communications, with a portfolio of building and scaling enthusiast communities at brands and/or agencies
Leadership: Proven ability to lead and motivate cross-functional teams, build alignment and influence senior stakeholders and brand partners
Social Media Expertise: Strong command of major platforms, content formats, community management, analytics and emerging platform trends
Change Management: Excels at launching new initiatives, adopting new tools and processes and guiding teams through change
Marketing POV: Demonstrates a member-first mindset in addition to well-formed, strategic point of view on digital marketing
Creative and analytical; you love fresh, ambitious ideas and engaging storytelling just as much as you pay regular attention to dashboards and analytics
Think BIG and small: You can see the big picture, but pay attention to the small details
Demonstrated track record of running integrated social programs with measurable results (reach, engagement, conversion, brand/conversion lift, ROI)

Nice To Haves

A strong network of contacts within the content creator space

Responsibilities

Social Media Content Strategy and Delivery Evolve and grow our social media efforts into an exceptional, high-engagement, high performing practice that delivers world-class, best-practice content
Lead earned and owned social media strategy development, working cross-functionally to build authentic, cohesive plans and content calendars
Co-create content with our internal video and magazine journalists and production teams
Be expert in always evolving best practices by platform
Move fast, and capitalize on time-sensitive opportunities
Integrate key messages that support our various business’ Public Relations
Lead PR planning and strategic vision ensuring alignment with brand priorities, business objectives and broader communications strategy
You’ll be well connected in the automotive industry, with a strong rolodex, especially with you peers at OEM automotive brands
While your team manages day-to-day media relations, you’ll create pathways and remove barriers to enable cross-brand integrated campaigns, team evolution and effective issues management
Provide executive-level counsel on reputation, messaging and media approach, helping senior leaders navigate complex moments empowering the PR team to lead execution
Champion mid-term team evolution by identifying opportunities, strengthening processes and evolving tools and talent to support future growth of the earned media practice Reputation Management
Build and deploy always an always-on social listening and rapid-response system to manage, protect and elevate our business’ online reputation, also tracking sentiment and reputational risk
Develop and continuously evolve best-in-class social safety processes and guidelines, including the development and deployment of crisis management playbooks across channels, platforms and forums
Establish and own community guidelines, moderation and crisis playbooks, while partnering with Legal, HR and others to manage sensitive issues Digital Club and Forum Presence
Build an authentic presence within existing online enthusiast communities and clubs to elevate the brands reputation, and increase awareness and preference Brand Ambassador and Creator Programming
Lead the brand ambassador and creator program with a clear strategic vision, emphasizing creative excellence, cultural relevance, measurable impact and integration
Establish clear frameworks for creator selection, onboarding, performance and brand safety while inspiring meaningful storytelling and engagement
Cultivate and maintain long-term relationships with an evolving network of brand ambassadors and creators, prioritizing authenticity, shared value and audience relevance
Regularly review and audit outputs to ensure delivery to brief