Vice President of Product Portfolio Marketing, Services, Customer Acquisition & Engagement

About the position

We are seeking a strategic and experienced Vice President of Product Portfolio Marketing for our Consumer Acquisition and Engagement (CAE) business portfolio. This senior leadership role acts as the critical central marketing leader in ideating, developing and ensuring execution of targeted marketing positioning and strategies to drive the portfolio's revenue growth, customer acquisition, and market adoption goals. This is a hands-on role. The VP will lead marketing efforts for one of our key Mastercard Services portfolios, collaborating with CA&E product leadership, strategy and commercial teams and the larger Services integrated marketing team to ensure impactful marketing strategies are adapted appropriately for different geographies and customer segments.

Responsibilities

• Lead the strategic development and execution of data-driven portfolio marketing strategies aligning with business portfolio objectives and market positioning.
• Be the strategic marketing partner to the business ensuring prioritization of the portfolio's key initiatives and revenue drivers.
• Coordinate a cohesive approach among product, commercialization, strategy, communication, and our channel demand generation functions that support sellers.
• Act as a CAE subject matter expert to Brand, Marketing, Communications, Product Management, Commercialization, Sales, and Customer Success regarding revenue-focused marketing strategy and competitive positioning for their portfolio.
• Be the voice to the Consumer Acquisition and Engagement business on the B2B Marketing initiatives, objectives, outcomes and performance for their business unit.
• Ensure tight alignment with their product leaders to deliver outcome driven market launches and business impact via studio development process and business as usual GTMs.
• Lead and inspire a geographically diverse team or product marketers responsible for the product portfolio marketing of key product lines, ensuring impactful content development, integrated campaign operations, and key launches within the larger integrated marketing organization.
• Provide clear direction and ongoing feedback, promoting a culture of high performance and continuous improvement.
• Develop team in stakeholder communication, business alignment, and goal setting, and visibility of marketing impact to product lines business.
• Serve as a subject matter expert on buyers, competition, and strategic GTM to engage customers in the consumer acquisition and engagement use case and solution sets.
• Influence associates at all levels regarding product and marketing strategies for designated segments and regions to drive market adoption and sales of portfolio solutions.
• Deliver regular updates to senior leadership on marketing performance, ROI, and market trends, providing strategic recommendations for their portfolio business.
• Run monthly portfolio marketing business reviews for an all-up view of the portfolio and the key platform sales team within.
• Serve as a central liaison for the integrated portfolio marketing plan, fostering robust collaborative relationships among cross-functional teams.
• Ensure seamless communication and alignment of objectives to drive a unified marketing strategy for the priorities of the portfolio.
• Partner with Services marketing and business leads and regional services leads to develop standard sales enablement tools and training.
• Collaborate closely with product, sales, partner, digital, field, and customer marketing teams to ensure portfolio marketing strategies align with business goals and resonate with target segments.

Requirements

• Leadership experience in B2B Product Marketing, GTM roles, including a SaaS background, preferably with both FI and Retail segment knowledge.
• Experience working in both large complex matrix organization and on high-growth customer centric teams.
• Must understand B2B Positioning and Demand Generation funnel management.
• Must have managed and/or co-owned product/portfolio P&L in growth business.
• Team management required, including managing managers. Ability to build highly motivated and successful teams.
• Excellent communication and collaboration skills.
• Ability to prioritize and manage multiple projects simultaneously.

Nice-to-haves

• Experience in the marketing services SaaS industry.
• Experience working with major account sales teams a plus.
• MBA or advanced degree in marketing or related field.

Benefits

• Insurance (including medical, prescription drug, dental, vision, disability, life insurance)
• Flexible spending account and health savings account
• Paid leaves (including 16 weeks new parent leave, up to 20 paid days bereavement leave)
• 10 annual paid sick days
• 10 or more annual paid vacation days based on level
• 5 personal days
• 10 annual paid U.S. observed holidays
• 401k with a best-in-class company match
• Deferred compensation for eligible roles
• Fitness reimbursement or on-site fitness facilities
• Eligibility for tuition reimbursement
• Gender-inclusive benefits
• Many more