Vice President of Sales & Marketing

Phenix Label Company•Olathe, KS

23h•Onsite

About The Position

Phenix Label Company is seeking a strategic and results-driven Vice President of Sales & Marketing to lead the company’s commercial growth initiatives. This executive leadership role is responsible for driving revenue expansion, strengthening customer relationships, and elevating brand presence within the label and packaging industry. The Vice President of Sales & Marketing will oversee the development and execution of integrated sales and marketing strategies that support long-term growth, expand market share, and position Phenix as a preferred partner for high-quality label solutions. As a key member of the leadership team, this individual will collaborate cross-functionally with operations, estimating, production, and customer service to ensure commercial strategies align with operational capabilities and customer expectations.

Requirements

Bachelor’s degree in Business, Marketing, or related field required
Minimum 10 years of experience in B2B sales and marketing
Minimum 5 years of leadership experience managing sales or commercial teams
Strategic sales leadership and revenue growth planning
Strong negotiation, communication, and relationship-building skills
Ability to analyze market data and translate insights into actionable business strategies
Experience with CRM platforms such as Salesforce or HubSpot
Familiarity with marketing automation tools and ERP/quoting systems common in manufacturing environments
Ability to lead cross-functional teams and influence decision-making at the executive level
Candidates must be located in the Kansas City metropolitan area or willing to relocate.

Nice To Haves

MBA or equivalent executive leadership experience preferred
Experience in label printing, packaging, commercial printing, or manufacturing environments strongly preferred

Responsibilities

Develop and execute strategic sales initiatives to achieve short- and long-term revenue goals.
Lead, mentor, and develop a high-performing sales team focused on new business development and account growth.
Expand market share within key industries including food & beverage, healthcare, retail, and logistics.
Strengthen relationships with existing customers while identifying new market opportunities.
Analyze market trends, customer needs, and competitive positioning to inform pricing and sales strategy.
Partner with internal teams to ensure seamless project coordination and exceptional customer experience.
Oversee the development and execution of integrated marketing initiatives across digital, print, and industry trade shows.
Strengthen brand positioning and messaging across all customer touchpoints.
Utilize data-driven insights to improve lead generation, customer acquisition, and retention.
Support product marketing initiatives related to emerging label technologies, materials, and finishing capabilities.
Serve as a key strategic advisor to executive leadership on market trends and growth opportunities.
Align commercial strategy with operational capacity and long-term business objectives.
Foster collaboration across departments to support shared organizational goals.
Promote a culture of accountability, professionalism, and continuous improvement within the commercial team.