Vice President, Omnichannel Strategy

Real Chemistry • New York, NY

2d • $145,000 - $185,000 • Hybrid

About The Position

At Real Chemistry, making the world a healthier place isn’t just an aspiration—it’s our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.
Our #LifeatRealChem culture is rooted in our people—we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.
Discover your purpose. Embrace innovation. Experience #LifeatRealChem.
The VP, Omnichannel Strategy Director, will unify and lead strategic efforts across media and engagement channels to drive integrated, impactful, and measurable brand experiences that advance our clients’ strategic imperatives. This role combines the media expertise necessary to navigate the evolving healthcare landscape with the engagement acumen to drive behavioral changes, ensuring that strategies leverage data, technology, and insights to meet client goals.

Requirements

• 8-10 years of experience in media strategy, engagement strategy, or equivalent roles in a media-centric, healthcare-focused environment
• Proven digital marketing, omnichannel expertise, and hands-on experience across multiple channels, including digital, social, programmatic, and traditional media
• Demonstrated ability to lead and inspire cross-functional teams in a remote work environment
• Strong analytical, organizational, and problem-solving skills, with a track record of data- driven optimization
• Strong communication, presentation, and interpersonal skills, with the ability to articulate ideas clearly and persuasively
• Ability to develop and execute forward-looking strategies that align with client goals and agency objectives
• Proficiency in interpreting complex data to drive campaign optimization and strategic adjustments, with a focus on achieving measurable results
• Exceptional leadership skills to guide, inspire, and develop cross-functional teams, fostering a collaborative environment and driving high performance
• Strong client relationship skills with the ability to anticipate needs, advocate for client interests, and deliver solutions that enhance satisfaction and engagement
• Capability to generate new, valuable ideas and approaches that push the boundaries of traditional media and engagement strategies
• Sharp analytical skills for identifying challenges and opportunities in campaign performance, making data-informed adjustments that drive
• Uphold the principles outlined in our Leadership Commitment Agreement
• Serve as a strategic innovator

Responsibilities

• Design, develop and execute omnichannel strategies to build and reach target audiences, deliver measurable outcomes aligned with our clients’ strategic imperatives.
• Drive insight-based initiatives that place the Agency at the forefront of media and technology in the healthcare sector, introducing new approaches to enhance client outcomes.
• Serve as a client-facing subject matter expert on the role of omnichannel within the PESO (Paid, Earned, Shared, Owned) ecosystem.
• Lead end-to-end omnichannel campaign planning, execution, and performance optimization, including the use of co-creation workshops with clients and cross-functional teams.
• Design and implement data-driven optimization strategies for all omnichannel campaigns, designed to activate human behaviors.
• Use data-driven insights to refine targeting, channel mix, and resource allocation for maximum impact.
• Oversee data-driven planning to identify key leverage points and allocate investments that maximize engagement and brand impact.
• In partnership with our Analytics & Insights team, ensure robust measurement frameworks exist for each strategic imperative for continuous improvement, reporting, and informed decision-making.
• Cultivate client relationships by serving as a trusted advisor, aligning their needs with customer insights, data, and strategic solutions that drive success.
• Manage and mentor a team, fostering collaboration and encouraging innovative thinking.
• Embed principles of Diversity, Equity, Inclusion, and Belonging (DEIB) into strategies and team culture.
• Provide coaching, constructive feedback, and development opportunities aligned with agency leadership principles.
• Foster a culture of collaboration, accountability, and continuous improvement.
• Drive seamless interdepartmental collaboration and resource efficiency for integrated omnichannel solutions.
• Contribute to new business efforts, identifying competitive differentiators and market opportunities. Engage in continuous learning to remain current with industry trends and emerging technology, sharing insights to drive innovation within the agency and for our client benefit.

Benefits

• Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future.
• Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning.
• Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed