About the position
The Slate product team is responsible for managing the Slate Edge and legacy Slate card portfolio, a critical value product that provides lending flexibility and credit access to our customers. In this role, you will define and deliver a customer & goal focused acquisition strategy for Chase Slate. Using your understanding of the needs of the customer segment, customer acquisitions & channel experience, and finance acumen, you will dive into the Slate target segment to identify profitable and customer-focused channel-based acquisition strategies and testing opportunities that expand the Slate business to serve more customers. As a part of the product strategy team for Slate products, you will partner across the organization to create acquisition channel strategies. You will work with our partners in the channels team and others on the Slate team to manage acquisition strategies, suggest offers, and create new testing plans for our products. The relationships you build with a variety of teams across operations, acquisition, channels, collections, and risk management will be key to your success. Using your data analysis, finance background, strategy experience, and customer mindset, you will quantify opportunities and advocate for smart, profitable, and growth-oriented segment expansions. With strategy in hand, you will collaborate to align with Card leadership and our broader Bank goals and mission. To be successful, you are an accomplished marketing professional with experience in acquisitions who understands customer segmentation, profitability, risk management principles, and data and analytics. You have a background in credit cards or other types of consumer lending. You are just as capable with talking about customers as P&Ls or channels and truly understand the industry, segment customers, and card economics. You have experience in consulting roles or product strategy and development teams. You are capable in Excel as PowerPoint and know how data and information become a compelling storyline.
Responsibilities
- Bring an entrepreneurial and self-starter attitude to size the segments, explore opportunities, and establish jobs to do for our Slate products
- Provide strategic thought to develop and prioritize the most critical acquisition strategies to grow revenues and accounts while solving customer pain points
- Effectively collaborate with cross-functional teams to develop new tests, capabilities, or experiences to drive account growth and NPS
- Partner with analytics, marketing, product, operations, risk and finance teams to provide thoughtful recommendations and understand and articulate potential benefits
- Navigate a highly-matrixed organization, influence partners, build consensus, and work across various functional departments (e.g., agile products)
- Act as a thought leader, presenting and discussing ideas with intent to persuade, educate, and enhance understanding across all levels of the organization
Requirements
- Marketing experience, particularly in customer acquisition with deep channel experience (must-have)
- Prior experience in risk, finance, or product management in financial services
- Partner effectively and conscientiously by leading through strong collaboration
- Focus on driving quantifiable business results, returns for shareholders, and value for customers
- Experienced in test design, reading beyond the data, understanding customer drivers and needs, experimenting, learning, and taking calculated risks based on data
- Pushes boundaries of 'what could be' to innovate and serve our customers' needs
- MBA or equivalent experience in a financial services or consumer product organization
Nice-to-haves
- Proven ability to take initiative, influence others, and achieve results without direct supervision over resources
- Develops strong partnerships; recognized as a team player
- Strong analytical, problem solving and planning skills with an excellent ability to manage multiple initiatives simultaneously and experience with SAAS, data queries
- Excellent written and verbal presentation skills including proficiency in Microsoft Excel and PowerPoint
- Prior experience in credit card issuing institutions, risk management or finance functions, acquisition marketing
