VP, Art Director, Creative Digital - Calvin Klein

PVH Corp. • New York, NY

1d

About The Position

Be part of an iconic story. At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world – and – endless opportunities to design your future. Immerse yourself in Calvin Klein here! (YouTube, Instagram, TikTok) OVERVIEW Position Summary: The VP, Art Director of Creative Digital is responsible for the on-brand, on-strategy execution of digital creative across all Calvin Klein global websites, emails and digital marketing. You will deliver world-class digital-first Fashion / Lifestyle content ideas and creative direction to motion, UI/eComm, eCRM, and full-funnel digital/dynamic creative. This strong team leader will oversee the other members of the digital content creation team, including email designers and PDP art direction to develop quality experiences that dovetail business units' performance and brand/product messaging goals. As a leader of digital innovation, you will be instrumental in leading the business' evolution into a digital-optimized, mobile-first global presence.

Requirements

• 15+ years of digital creative direction experience within the fashion/lifestyle space
• Must have strong managerial/leadership competencies and experience, and a proven ability to inspire and nurture individual talents within a collaborative environment
• Progressive, cutting edge creative background
• Extensive experience working with graphic designers, front-end designers, motion artists/animators and eComm analysts/digital marketers in a creative-driven culture
• Bachelor’s Degree in Arts/Sciences (BA/BS)
• Must be driven by a responsive, mobile-first design philosophy and have expansive knowledge in the implementation of modular templates that are both beautiful and functional for global content consumption and user flow experience, working across different platforms
• Must be a strategic thinker and creative problem solver, with an ability to create outstanding work with high energy and maintaining positive morale
• Extraordinary attention to detail and understanding of the CALVIN KLEIN aesthetic
• Excellent communication, written verbal and presentation skills
• Must be a good listener, and have the ability to influence others
• Must have a strong desire to continually bring creative and cultural innovation to the process
• Strong work ethic, and relentless commitment to quality and efficiency
• Ability to lead, inspire and manage teams
• Flexibility to adjust quickly to changes and deliver on tight deadlines
• Ability to navigate complexity
• Sophisticated understanding and proficiency of Sketch, InDesign, CSS, HTML, Figma

Responsibilities

• Lead the creative vision and design aesthetic for all global webstores, email, and digital marketing under the leadership of the SVP of Global Creative
• Drive the achievement of creative goals and strategic solutions to meet brand, marketing and eComm sales objectives, working closely with Marketing Leads, the VP of Strategy & Innovation and the designers, producers, motion artists and content strategists on your team
• Build out digital-first, mobile-first consumer touchpoints that can be adapted across all touchpoints, from digital advertising content to in-store experiential design
• Be a leader in translating consumer behavior insights from the eComm and web merch team into UI/UX solutions that are responsive, intelligent and adaptive to regional webstore designs
• Deliver nimble strategies for the creative execution of attractive and enticing landing page designs that guide the consumer journey through digital advertising to points of purchase on-site and externally
• Presents creative concepts, strategies and work to internal and external partners
• Continuously develop knowledge regarding new design trends, innovation in the creative field, customer experiences and technology
• Lead the training and development of your creative team, including delivering on guidance and clear direction, problem solving and people management
• Oversee the end-to-end development and completion of multi-channel digital campaigns, including being accountable to the quality of all end products, approving final eComm creative and overseeing final media channel deliveries
• Act as a brand steward and ensure clear and comprehensive communication to business partners and team members.

Benefits

• Competitive pay, bonus programs, best in class medical insurance, vision insurance, dental insurance, life insurance, disability insurance, and more.
• An above-market 401(k) contribution to help our eligible associates save for retirement.
• Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• A variety of wellbeing tools and programs such as, Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Access to services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when your regular plans fall through.
• Receive support for continued education including tuition reimbursement.
• Shop at our company outlets and e-commerce sites at a discount.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive