VP, Content Specialist

BNY•Boston, MA

30d•$81,000 - $155,000

About The Position

At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting-edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Recognized as a top destination for innovators, BNY is where bold ideas meet advanced technology and exceptional talent. Together, we power the future of finance – and this is what #LifeAtBNY is all about. Join us and be part of something extraordinary. We’re seeking a future team member for the role of VP, Global Content at BNY Investments to join our North American Marketing team. This role is in Boston. The purpose of this role is to develop and deliver market-leading, creative content for consumers and professional clients across a broad range of investments and mediums, promoting BNY Investments products as well as macroeconomic and asset class materials. In this role, you’ll make an impact in the following ways: Work with the global content team to deliver the editorial agenda primarily for the North American market. Collaborate with the team to find new, impactful ways of helping our clients understand our products and capabilities. Edit, write and produce to deadlines a wide range of client-centric content, mindful of the business style and compliance requirements. Produce an array of content across marketing campaigns, commentaries, reports and websites Build relationships with internal stakeholders across BNY Investments to identify opportunities for content collaborations to use in our markets. Adapt content to meet the needs of different activities, such as social or paid media content promotion. Work with the wider global content team to support BNY Investments across markets and help build best practices across our shared processes. Peer review and edit content produced both within the content team and wider marketing team. Support translation processes, ensuring review process is followed to ensure language is appropriate in local market Regularly review performance of content to inform future planning formats and topic areas. Actively look for improvements in process to achieve efficiencies in reaching relevant markets and cost-efficient production. Understand and adhere to editorial compliance standards and processes. Ensure adherence to standard operating procedures and policies. Keep abreast of industry trends and topics of interest to ensure content is relevant and resonates with our professional clients. Work with our sales and marketing teams to ensure content is relevant and aligns with commercial priorities and other activities.

Requirements

Fixed income expertise strongly preferred
Strong organizational skills and ability to meet deadlines and communicate clearly with stakeholders.
Strong command of investment topics as well as a keen sense of business and sales priorities.
Comfortable writing in both a retail and professional tone with a strong financial services vocabulary.
Strategic and creative thinker with attention to detail
Ability to work independently as well as manage multiple projects across teams.
Excellent interpersonal and communication skills; build strong, positive relationships with key external and internal partners.

Nice To Haves

Experience in investment writing, SEO optimization and creative content experience (such as infographics, video and audio) preferable.
Experience with Adobe WorkFront beneficial.

Responsibilities

Work with the global content team to deliver the editorial agenda primarily for the North American market.
Collaborate with the team to find new, impactful ways of helping our clients understand our products and capabilities.
Edit, write and produce to deadlines a wide range of client-centric content, mindful of the business style and compliance requirements.
Produce an array of content across marketing campaigns, commentaries, reports and websites
Build relationships with internal stakeholders across BNY Investments to identify opportunities for content collaborations to use in our markets.
Adapt content to meet the needs of different activities, such as social or paid media content promotion.
Work with the wider global content team to support BNY Investments across markets and help build best practices across our shared processes.
Peer review and edit content produced both within the content team and wider marketing team. Support translation processes, ensuring review process is followed to ensure language is appropriate in local market
Regularly review performance of content to inform future planning formats and topic areas.
Actively look for improvements in process to achieve efficiencies in reaching relevant markets and cost-efficient production.
Understand and adhere to editorial compliance standards and processes. Ensure adherence to standard operating procedures and policies.
Keep abreast of industry trends and topics of interest to ensure content is relevant and resonates with our professional clients. Work with our sales and marketing teams to ensure content is relevant and aligns with commercial priorities and other activities.

Benefits

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
We provide access to flexible global resources and tools for your life’s journey.
Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

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