VP Creative Director, Copy

Edelman • New York, NY

135d • $105,000 - $175,000

About The Position

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration, and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Edelman seeks a trend-savvy CD-copy (bring an AD partner if you have one!) for a top retail client. This role is perfect for a creative with a passion for trends in social, fashion, beauty, and home decor—think Vanity Fair meets dynamic brand storytelling. You'll leverage cultural insights, IRL experiences, and sharp writing to craft campaigns that supercharge brands and captivate audiences. Our team drives some of the world's most buzz-worthy work, like Ebay's pre-loved runway shows at NY and London Fashion Weeks or Dove's guide for coding Black hairstyles in gaming. Here, we don't just follow culture; we aim to change it. Expect a range of creative work that defies traditional PR or advertising norms. One day you're ideating a content series, the next you're brainstorming with our AI team or crafting culture-shifting activation ideas. If you're drawn to projects that land in the NY Times and on Cannes shortlists, you'll fit right in.

Requirements

• 8-12 years of creative agency experience (some in-house is okay, as long as it was a great house)
• A bachelor's degree, preferably in an advertising related field
• An impressive online portfolio showcasing a strong mix of traditional, digital, and social creative work that demonstrates your ability to generate big ideas and execute them with exceptional craft
• Pride in your previous work and the ability to present it clearly and concisely during the interview process
• Previous roles in Advertising or, a portfolio of ideas and executions demonstrating strong copywriting skills across headlines, long copy and short copy formats
• A love for (and an active user of) social media
• Energy, enthusiasm, and a smile
• Willingness to push your craft, get your hands dirty and make great things
• Social fluency and a solid understanding of how to drive conversation and engagement across social channels
• A natural flare for the unique, the buzz-worthy and the culturally relevant
• Ability to think strategically and conceptualize creatively
• Strong, persuasive presentation skills to sell in creative work to internal and external stakeholders
• Experience maintaining client contact as needed, building camaraderie to develop trusting relationships
• The ability to collaborate with PMs and other departments to lead and move projects forward, assisting with budget and schedule development, and potentially managing junior creatives' work
• Ability to prioritize and manage work, adhering to critical project timelines while maintaining a high-level of craft and detail in a fast-paced environment
• On-site production experience for events, activations as well as video, digital, and social platforms

Responsibilities

• Develop and deliver creative concepts and ideas, founded in insights, across all platforms for briefs and new business pitches
• Develop work that is consistent with the brand's personality and will differentiate the client from the competition
• Deliver fresh thinking and innovative creative solutions and relevant, motivating campaigns and platforms
• Develop platform idea and work with planning function to determine parameters for success
• Understand client's brand and category in order to develop work that is consistent with the brand's personality and will differentiate the client from the competition
• Recognizing and developing great ideas and pushing them forward - as the cohesive team lead of writers, art directors, designers and more to bring the creative process to life
• Works hand-in-hand with project managers, account leads, production partners and more to see projects from ideas to activation, effectively completing projects of high quality within timeframe and budget
• Work in conjunction with account teams, planners and strategists to direct the visual/verbal expression of brand building ideas to drive media coverage, buzz and brand

Benefits

• medical and dental insurance
• vision
• 401K
• life insurance
• disability insurance
• paid time off
• travel assistance
• wellness programing

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree