About the position
Recorded Future is the leader in intelligence-driven cybersecurity, helping organizations stay ahead of threats. Our mission is to provide unparalleled insights into the digital threat landscape, empowering enterprises to secure their operations with confidence. Join us to help shape the future of cybersecurity in a fast-paced, high-growth environment.
Responsibilities
- Own global demand generation strategy, execution, and outcomes aligned to revenue goals.
- Lead and mentor a global team across digital, ABM, and content programs, partnering closely with field marketing to align strategy and execution.
- Launch and optimize multi-channel campaigns across paid media, organic, events, and webinars.
- Drive website performance through A/B testing, SEO, and UX strategy to increase hand-raises.
- Deepen marketing and sales alignment through shared metrics and pipeline accountability.
- Expand and refine ABM strategies targeting enterprise-level accounts.
- Partner with cross-functional leaders across product, sales, field marketing, and brand.
- Track and improve marketing efficiency metrics: CPC, cost per MQL, cost per opportunity.
- Report pipeline contribution and marketing ROI to executive leadership.
Requirements
- Achievement of quarterly and annual pipeline generation targets.
- Improvement in conversion rates across the marketing and sales funnel.
- Reduction in customer acquisition costs (CAC).
- Increased marketing qualified lead (MQL) to sales qualified lead (SQL) conversion rates.
- Enhanced alignment between marketing and sales team.
- 15+ years of B2B marketing experience, including 7+ years in demand generation leadership.
- Experience in B2B SaaS; cybersecurity industry background preferred.
- Proven success scaling marketing-sourced pipeline and improving MQL-to-SQL conversions.
- Expertise in building and leading global demand generation teams (US, EMEA, APJ).
- Deep experience running integrated multi-channel campaigns with measurable ROI.
- Strong knowledge of modern MarTech stacks (Marketo, Salesforce, ABM platforms).
- Strategic mindset with ability to balance long-term vision and short-term execution.
- Strong analytical skills and a passion for data-driven decision making.
