VP Digital Content and Products

Museum of Science • Boston, MA

11d • $180,000 - $200,000

About The Position

The Museum of Science seeks a visionary and entrepreneurial Vice President of Digital Content & Products to lead the creation, distribution, and monetization of the Museum’s digital ecosystem across video, audio, games, web, OTT, and emerging AI platforms. Reporting to the Chief Marketing Officers, the VP will collaborate closely with the VP of Marketing to grow audience reach, engagement, and revenue through compelling content, transformative digital products and experiences, and scalable technology infrastructure. This leader will help drive the Museum’s evolution as a global media brand, connecting and engaging audiences, locally, nationally, and globally through storytelling, interactivity, and innovation.

Requirements

• 15+ years of leadership experience in digital content, product development, or media innovation, ideally within entertainment, education, or mission-driven sectors.
• Demonstrated success building and scaling digital ecosystems across video, web, apps, or games.
• Expertise in content platforms, CMS systems, CRM, OTT distribution, and interactive technologies, with the ability to define long-term digital product roadmaps.
• Experience implementing AI and automation tools to enhance workflow, personalization, and operational efficiency.
• Strong analytical understanding, including SEO, social optimization, audience development, and use of LLMs.
• Track record of managing cross-functional initiatives and delivering measurable audience and revenue growth.
• Strong communication, leadership, and organizational skills, with the ability to inspire teams and influence across the institution.
• Passion for science, education, and expanding access to knowledge for learners of all ages.

Responsibilities

• Develop and execute an integrated digital content and product strategy that supports the Museum’s brand, mission, and local/global expansion goals.
• Champion a data-informed culture that uses audience insights, analytics, and experimentation to drive innovation and measure impact.
• Foster collaboration across departments to ensure digital initiatives align with marketing, education, development, and public engagement goals.
• Develop and manage the annual budget for the Digital Content & Products division, ensuring investments align with strategic goals and deliver a clear return on investment (ROI).
• Own the P&L for all digital-first revenue streams, including subscription, e-commerce, advertising, and content licensing.
• Lead the production of digital content, including video series, podcasts, live streams, games, and multimedia initiatives that bring science and discovery to life for global audiences.
• Build and oversee an integrated content pipeline that connects editorial, creative, and technical teams around shared performance goals.
• Use analytics and performance data to guide content strategy, audience targeting, and distribution priorities.
• Implement AI-enabled tools to improve efficiency and creativity in editing, translation, captioning, metadata tagging, personalization, and content performance optimization.
• Stay ahead of emerging content formats, technologies, and platforms to ensure MOS remains an early adopter and industry leader.
• Oversee the Museum’s digital product portfolio, including its website, OTT platforms, mobile apps, and interactive games (e.g. Roblox) and browser-based learning experiences.
• Define and evolve the vision that drives our product roadmaps that align with business objectives, audience needs, and emerging opportunities.
• Introduce AI-driven personalization and recommendation systems to connect users with relevant content and deepen engagement.
• Ensure every product delivers an inclusive, inspiring, and science-driven user experience across platforms and geographies.
• Partner to the Technology/IT division, collaborating closely to align product roadmaps with enterprise technology strategy, and resource allocation.
• Work closely with the Vice President of Marketing to develop and scale creator partnerships, engaging science communicators, educators, and influencers who share the Museum’s mission.
• Build strategic relationships with digital platforms such as YouTube, Meta, Roblox, and OTT partners to expand content visibility and global reach.
• Create innovative partnership, co-production, and licensing models that extend the Museum’s impact while generating sustainable digital revenue.
• Partner with media networks, educational publishers, and streaming services to amplify MOS storytelling across global audiences.
• Develop and execute growth strategies that expand reach, strengthen community engagement, and grow digital revenue from advertising, sponsorship, subscription, and e-commerce.
• Establish clear KPIs and performance frameworks to evaluate and optimize digital initiatives.
• Use advanced analytics and AI-based insight tools to understand audience behavior and improve ROI.
• Experiment with interactive and immersive models such as virtual classrooms, interactive live events, and AI-driven learning journeys to engage schools and global communities.
• Lead and mentor a multidisciplinary team spanning content, product, and design, promoting innovation, creativity, and accountability.
• Recruit and develop top digital talent while fostering an inclusive and collaborative culture.
• Partner with other divisions, including Education, Development, Exhibits, and Guest Experience, to integrate digital storytelling into both on-site and online experiences.
• Build global partnerships and resource networks that enhance production capacity and accelerate innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees