VP, Digital Marketing & Analytics Manager

About the position

The primary responsibilities of the position are to plan, develop, execute, and optimize digital marketing strategies while leveraging analytics to measure KPIs, identify trends, create personalization, and improve performance. The position will oversee the development of an automation system utilizing best practices within the industry and the implementation of customer journey mapping campaigns using Oracle Eloqua. The incumbent will work closely with the Marketing Director, as well as business line managers, in the development of marketing strategies to be implemented in customer success journeys.

Responsibilities

• Manage the development and execution of customer success journeys through customer journey mapping in Oracle Eloqua.
• Align journeys with Bank strategy and continually optimize based on customer and journey analytics.
• Oversee the creation of automated workflows through management of the Digital Marketing & Automation Specialist.
• Plan and execute all web, SEO/SEM, email, display advertising, and paid digital media, and measure and report performance of all digital marketing campaigns.
• Integrate traditional marketing campaigns with all online/digital projects.
• Manage digital marketing budget and optimize digital marketing spend and performance based on insights.
• Manage digital vendor relationships and collaborate with business line owners to create landing pages and optimize user experience.
• Analyze data, track key metrics, and generate actionable insights from digital and traditional marketing campaigns.
• Partner with Data team to build and maintain Tableau dashboards.
• Oversee creation of Google and Eloqua dashboards and reporting through management of Marketing Data Analyst.
• Collaborate with the Digital and Customer Experience teams on the creative design & strategy for the Bank's websites.

Requirements

• Strong experience with a multitude of digital and online marketing tools and trends.
• Experience leading marketing projects.
• Experience tracking and analyzing data driven by Marketing Tools.
• Experience generating analytical reports.
• Experience with creating and maintaining data dashboards using tools like Tableau.
• Experience creating Omni-Channel Marketing plans and campaigns that directly lead to the improvement of sales and lead conversions.
• Experience with Marketing Automation.
• Experience utilizing customer communication tools like Oracle Eloqua.
• Experience with budget management.
• Experience in website strategy, development and implementation.
• Thorough knowledge of digital advertising, search engine optimization/marketing, and campaign performance analytics.
• Expert in use of Content Management Systems (CMS).
• Understanding of Bank Regulations and Compliance in relation to digital advertising, website development, and social media rules.
• Experience in working with all levels of management to extract necessary performance and provide comfort level to subjects.
• Adept at managing vendors for digital advertising.
• Ability to generate succinct, effective written communications.
• Demonstrates expertise in Microsoft applications.
• Current knowledge of communication options and tools.
• Proficient in Canva and Adobe Creative Suite.

Benefits

• Paid time-off (PTO)
• Holiday (PTO)
• Health and Wellness benefits including Medical, Dental and Vision Plans
• Flexible and Health Savings Accounts
• 401(k) Retirement Plan
• Disability Insurance
• Employee Assistance Program
• Basic Life Insurance
• Company sponsored Tuition Disbursement and Loan Repayment programs
• Voluntary benefits including Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity and Legal plans