VP Director, Connector (Influencer)
About The Position
Golin is looking for a VP, Influencer to join a rock star team of consumer strategists, creatives, creators, and analysts to drive best-in-class campaigns and strategies. You will lead a team providing high-touch and high-tech influencer programming that drives ROI. You’ll be the eyes and ears on how to maximize and optimize content and storytelling integrated across owned, earned and paid. You’ll be a key part of the account leadership team providing strategic counsel to clients and mentoring a team of influencer managers. Bonus points if you also have a background in earned PR and experience in integrating influencer programming into larger connected consumer campaigns.
Requirements
- Bachelor’s degree in marketing, communications or related field with 10-12 years of experience driving and executing digital / social media / influencer marketing campaigns
- Passion for client service and an ability to juggle multiple projects and changing priorities
- Leadership experience as a people manager, collaborator, and advocate, a voice for the team and your direct reports
- Excellent verbal, written, presentation and problem-solving skills
- Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives
- Poise and calm under pressure and a desire to immerse yourself in a client's business to become a true partner
- Confidence when presenting no matter the size of the group or situation
- A solutions-oriented mindset
Responsibilities
- Work in close collaboration with integrated Golin team leaders including account leadership, earned, strategy and creative to deliver best-in-class social media and influencer strategy and work
- Build and optimize strategic influencer strategies to align with clients’ goals and objectives
- Foster and maintain productive and influential client relationships and provide strong counsel on best practices
- Identify solutions and work with teams and independently to drive client success and grow relationships
- Execute and sell-in brand and portfolio-level influencer marketing strategies with confidence and digital fluency
- Serve as expert in fully integrated public relations and digital / social program
- Cultivate a culture of support, growth and partnership among team
- Serve as an ambassador of Golin’s capabilities as it relates to organic and new business opportunities
- Take a leadership and highly visible role in business growth and targeting efforts
- Manage financials, including budgets and billing, projections and staffing
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What This Job Offers
Job Type
Full-time
Career Level
Director
