About the position
Shark Beauty is seeking a visionary and execution-focused Vice President of Integrated Marketing Communications (IMC) to lead the global IMC function. As a key member of the senior marketing leadership team, you will own the development and deployment of integrated communication strategies across all consumer touchpoints - from creative strategy to execution - in close partnership with global and regional teams, internal cross-functional partners, and external agencies. This role leads global brand planning, campaign creative, media, influencer, experiential, PR, and production, ensuring all communications are cohesive, insight-led, and aligned to business goals. You'll elevate the IMC operating model, oversee global campaign planning and milestone adherence, and ensure regional teams are equipped to deliver best-in-class local activations.
Responsibilities
- Define and evolve Shark Beauty's global communications strategy, including the IMC operating model, messaging hierarchy, and planning frameworks.
- Set the IMC vision in alignment with business priorities, innovation pipelines, and brand goals.
- Lead the development and deployment of global campaigns - from strategic brief to in-market execution - across paid, earned, and owned channels.
- Partner with Creative, Media, Influencer, PR, and Brand teams to deliver cohesive, insight-led campaigns that drive breakthrough consumer engagement and brand growth.
- Develop compelling, insight-based creative briefs that align teams and agency partners on objectives and execution.
- Ensure creative assets and messaging are scalable and adaptable, delivering global toolkits with localized RTBs, claims, and campaign guidelines.
- Act as the key liaison to regional teams, aligning on timelines, feedback, and activation needs to ensure globally consistent but locally resonant execution.
- Build and lead a high-performing IMC team with a focus on agility, collaboration, and accountability.
- Own the global campaign calendar, milestone management, and budget oversight; ensure operational rigor across functions and regions.
- Manage internal and external partners, driving integration and efficiency across all campaign touchpoints.
- Define KPIs and success metrics; lead post-launch reviews with clear readouts and optimization recommendations.
- Champion a test-and-learn mindset, codifying learnings and continuously improving the IMC process and impact.
Requirements
- 12+ years of progressive experience in brand or integrated marketing, including 5+ years in a senior or executive leadership role.
- Deep expertise in launching and scaling integrated campaigns across multiple markets, channels, and media types.
- Strong leadership and influencing skills across cross-functional and matrixed organizations.
- Proven success managing global-to-local campaign planning, asset development, and regionalization.
- Excellent brief writing, storytelling, and messaging development capabilities.
- Highly collaborative, with strong project management skills and the ability to work in a fast-paced, dynamic environment.
- Executive presence with a passion for creative excellence and brand-building.
- Experience managing large budgets and multiple external agencies.
