VP, Marketing & Brand

Museum of Science•Boston, MA

8h•$180,000 - $200,000•Hybrid

About The Position

As science and technology increasingly shape our lives, the Museum of Science strives to equip and inspire everyone to use science for the global good while keeping up with the pace of change. Among the world's largest science centers and New England's most attended cultural institution, we engage nearly five million people a year – at Science Park and in museums around the world, in classrooms, and online. The Museum's singular location connecting Boston and Cambridge puts us at the junction of some of the world's most influential academic institutions and industries, local and state government, schools, and the public. Trusted by each sector, we are ideally positioned to convene, inspire, and create meaningful experiences for all. Come join us on our mission to inspire a lifelong love of science in everyone and living our vision for a world where science belongs to each of us for the good of all of us. As Vice President, Marketing & Brand, you will lead the execution of the Museum of Science's marketing strategy, owning the integrated programs and campaigns that drive measurable growth across every revenue and engagement goal, from in-person attendance and membership to digital audiences, school engagement, and advancement support. You will build and run a high-performing team, work closely with digital and product colleagues, and serve as the bridge between marketing strategy and the results we need to see in the world. The ideal candidate is an outcomes-obsessed marketing innovator, someone who treats every channel, every campaign, and every audience interaction as an experiment to be optimized for results. You are data-first and audience-driven, deeply comfortable with new tools and emerging strategies, and fundamentally motivated by revenue and growth. You don't reach for the playbook that worked last year; you build the one that works next year.

Requirements

15+ years of progressive marketing experience, with at least 4 years in a senior leadership role owning revenue or audience growth targets, and a track record that shows it.
A demonstrable growth mindset: you have measurably moved numbers, attendance, membership, digital audiences, revenue, and you can speak specifically to how.
A natural experimenter and early adopter, you actively seek out new tools, test new strategies, and build teams that are wired the same way. You are not comfortable doing things the way they've always been done.
Deep expertise in integrated campaign strategy across paid, owned, and earned channels, with strong command of performance marketing, digital, email, SEO/SEM/AI & LLM, and content.
Hands-on fluency with AI marketing tools and a clear point of view on how they accelerate output, improve targeting, and enable personalization at scale.
A data-first operating style — you set targets, build dashboards, run tests, and make decisions based on what the numbers say, not what feels right.
Deep expertise in marketing analytics, attribution modeling, audience segmentation, and performance measurement, with the ability to design the data architecture that powers growth decisions.
Experience in destination, attraction, or entertainment marketing, theme parks, cultural institutions, tourism, live events, or similar contexts where managing audience flow, seasonal demand, and promotional architecture are core to the job. This is a genuine differentiator for this role.
Comfort operating at the intersection of brand and performance, you understand that great marketing does both, and you build programs that deliver on both.
Excellent people leadership skills, you build strong teams, develop talent, give direct feedback, and create a culture where people do their best work and are held to a high bar.
Exceptional communication and cross-functional collaboration skills, able to manage up, across, and down with equal effectiveness.
An authentic belief in the mission, and the hunger to grow it. The Museum of Science's work matters, and the best candidate for this role will feel that as fuel, not just context.

Nice To Haves

Familiarity with advancement, development, or fundraising marketing contexts understanding how institutional marketing and philanthropy intersect is a plus.
A background in science, STEM, media, or education is a plus, experience translating complex or technical subjects for broad audiences is highly valued.