About the position
Airwallex is seeking a strategic and results-driven VP, Marketing to accelerate growth and scale our North America business. Reporting directly to the President, Americas, you will collaborate closely with commercial and strategy teams, acting as a versatile B2B marketing leader. Your primary focus will be to drive customer acquisition through a blend of online and offline channels. This is a senior leadership role offering a unique opportunity to significantly impact our North America market presence. We are looking for a proactive, creative, and data-focused leader who can strategize, execute, test, and optimize marketing initiatives. This role is based in San Francisco, CA.
Responsibilities
- Own Marketing strategy and planning - develop a comprehensive B2B Marketing strategy across all channels to acquire and retain customers to support the US businesses.
- Drive performance marketing - work with the North America Commercial team and Global Marketing team to plan and execute online performance campaigns including paid social, display, and SEM.
- Manage offline marketing campaigns - analyze opportunities and own the launch of offline campaigns, including first-and third-party events.
- Oversee local product launches - work with our strategy, go-to-market, and Product Marketing teams to launch new products in the Americas.
- Drive content marketing - partner with the Content Marketing team to lay out and execute a comprehensive content strategy, including industry-specific white papers.
- Optimize CRM strategy - work with the account management team and Global Marketing team to scale and optimize email marketing campaigns.
- Performance management - review, discuss, and analyze the current performance of marketing campaigns and iterate based on early findings.
- Deliver insights - surface customer insights that enrich our understanding of our buyer personas, and craft a value proposition that resonates with key segments.
Requirements
- Bachelor's degree or equivalent professional experience.
- Minimum of 20 years of marketing experience, with a strong focus on scaled B2B growth.
- Demonstrated expertise in both online and offline marketing channels.
- Proven entrepreneurial mindset and hands-on approach.
- Strong interpersonal and communication skills.
- Exceptional organizational skills, attention to detail, and a customer-centric approach.
Nice-to-haves
- Past fintech and startup experience.
- Experience in a pre-IPO startup environment.
- Demonstrated success in building and scaling marketing teams.
