VP, Marketing

Great Lakes Credit Union•Bannockburn, IL

About The Position

The Vice President, Marketing, is responsible for driving business into the credit union by developing, implementing and maintaining a strategic marketing plan. The plan must include, but is not limited to, digital, social media, website, traditional and non-traditional marketing avenues, advertising and campaign development, branding and outreach initiatives that contribute to growth and success of the credit union. The position will also be responsible for the developing and exercising aggressive public relations effort and maximize partnerships to increase brand awareness and be involved in the development and execution of key directives as outlined in the overall credit union strategic plan.

Requirements

Minimum of three years in the Sr. Manager role or minimum of five years leading a small to mid-sized marketing team through multiple business lines within the organization.
Bachelor’s degree in marketing required or related degree with marketing experience will be considered.
Experience with Omni channel necessary.
Must be able to communicate with all levels in the organization.
Knowledge of applicable laws, rules, and regulations required.
Exceptional knowledge of and strategic vision for the future of marketing and business development within financial services.
Excellent interpersonal skills including written and verbal communication skills.

Nice To Haves

MBA or other certifications preferred.
Experience working with a CRM a plus.

Responsibilities

Responsible for gaining intimate knowledge of each market, current and prospective members, businesses, advertising channels (such as TV, radio, OOH, direct marketing & digital platforms), local events, local organizations and opportunities within each marketplace. Ensure that the credit union is in front of the right audience at the right time with the right messaging. Deeply understands the differences in our various markets.
Works closely with the Executive Team to develop the marketing plan, utilizing the knowledge of each market. The marketing plan will include advertising campaigns utilizing multimedia channels, events, sponsorships, donations, social media, and publicity. Ensures that all marketing efforts support brand ownership and are appropriately positioned for the market and target audiences. Develop strategies that optimize member, deposit and loan growth. Responsible for driving all product promotions and campaigns.
Continually assesses department operations to determine where improvements can be made and implement changes as appropriate.
Develops and maintains department budget. Monitors expenditures to ensure that budget is used to maximize the efficiency of the department and ultimately contributes to GLCU’s vision and goals. Stays abreast of and contributes to projects, as well as Balance Scorecard activities, discussion, and progressions. Monitors costs associated with marketing programs.
Ensures all direct marketing strategies are consistently branded through all marketing and branch delivery channels.
Responsible for overseeing external marketing agencies as well as all marketing vendors and ensuring that their deliverables meet the stated objective and brand standards.
Oversees the credit union’s MCIF, (Member Customer Information File) database, calculating projections and results of all marketing campaigns, including response rate and return on investment (ROI) analysis, and working collaboratively with teams to define and collect data to support strategic goals. Responsible for the data integrity from marketing. This would include the management of the credit union’s research and competitive needs and reporting. Conducts ongoing analysis of member data.
Maintains a strategic communication plan and program, through which a consistent and appropriate content-based image is conveyed to a variety of audiences, and which allows sufficient flexibility to accommodate the diverse needs and activities of the credit union.
Coordinates surveys, such as the annual member survey and focus groups including gathering and analyzing the results and providing detailed reporting and recommendations based on the results.
Responsible for developing strategies based on analytics to increase member loyalty & engagement, reduce member churn and drive profitability from households.
Monitors identifies and communicates key social media trends, including technology, tools, shifts in behavior, consumer sentiment, etc. to identify opportunities to proactively engage with our followers and potential followers. Manage and analyze results reporting of our social media initiatives to drive continuous improvement.
Oversee the digital marketing strategic plan designed to drive brand awareness, member acquisition, retention, and product and service awareness. This would include digital advertising content such as banner ads, video, landing pages, advertising site selection, testing and optimization.
Monitors GLCU’s digital channels for brand consistency, accuracy, effectiveness, traffic and engagement and leads ongoing improvements.
Develops and prepares various Management reports. Provides summary input on items of significance.
Provide leadership to personnel through goal setting, delegation and communication.
Participate in the review and acquisition of new software systems to increase efficiencies in the Marketing area.
Stays abreast of emerging marketing trends and recommends adoption if applicable.
Complete special projects as assigned.
Responsible for maintaining compliance with all applicable federal, state, and local rules and regulations, and following all GLCU policies, procedures and internal controls.
All other duties as assigned.

Benefits

Competitive total compensation package: We offer a competitive total compensation salary structure that rewards your hard work and contributions.
Health & Wellness: Enjoy comprehensive medical, dental, and vision insurance plans to keep you and your family healthy. We also provide access to wellness programs and health membership reimbursement. The company paid Short Term Disability and Long Term Disability.
Employee Banking Benefits: Enjoy the flexibility and convenience with 24/7 digital banking, a network of more than 30,000 ATMs, 18 branches.
Company Paid Life Insurance: Enjoy peace of mind with company-paid life insurance, providing financial protection for you and your loved ones.
Generous Paid Time Off: Recharge and relax with a generous PTO policy and paid holidays.
Retirement Savings Plan 401(k): Plan for your future with our 401(k)-retirement savings plan, complete with employer matching contributions to help you reach your financial goals.
Professional Development: We are committed to your growth! Take advantage of our training programs, mentorship opportunities, and tuition reimbursement for continuing education.
Employee Recognition Programs: We celebrate your achievements and milestones through various recognition programs.
Diverse and Inclusive Culture: Join a vibrant team that values diversity and fosters an inclusive environment where everyone feels welcome and empowered.
Community Engagement: Participate in our community service initiatives and volunteer opportunities to make a positive impact in the communities we serve.