VP New Business Development

SPAR•Atlanta, GA

6d•Remote

About The Position

SPAR is seeking a dynamic and strategic Vice President of New Business Development to lead the commercial growth of our U.S. business. This executive will architect and execute a high-performing, outbound-driven sales engine that generates new revenue and secures long-term partnerships across retail, CPG, and emerging markets. If you excel at building pipelines from the ground up, crafting high-impact presentations, and closing enterprise-level opportunities—while collaborating across a fast-moving organization, this is a high-visibility role where you will make a measurable impact. This is a high-impact, executive-level role where you will shape growth strategy, influence national partnerships, and develop innovative, tech-enabled retail solutions. You’ll collaborate with high-performing teams and lead initiatives that directly accelerate SPAR’s market expansion.

Requirements

Bachelor’s degree required (equivalent experience may be considered).
10+ years of B2B sales leadership in CPG, retail services, merchandising, 3PL, or outsourced field operations.
Exceptional PowerPoint and presentation design expertise (advanced proficiency required).
Strong communication, writing, and public-speaking skills.
Proficiency in Excel, Word, and CRM systems (HubSpot, Salesforce, or similar).
Proven ability to lead complex enterprise sales cycles involving multiple stakeholders.
Hunter mentality with strong command of prospecting tools, online research platforms, and sales enablement technology.
Strong negotiation, problem-solving, and cross-functional collaboration skills.
Demonstrated success building outbound sales functions and closing enterprise-level accounts.
Experience leading RFP responses and developing executive-quality proposals.

Responsibilities

Develop and execute a structured outbound strategy targeting CPG, retail, and high-growth verticals nationwide.
Build high-quality prospect lists using industry intelligence, networks, events, and advanced prospecting technology.
Drive consistent outreach rhythms (calls, sequences, LinkedIn, events, and executive networking).
Own U.S. new business revenue targets, ensuring quality and velocity of pipeline generation.
Lead discovery, solution design, pricing, proposal development, and negotiations.
Partner with Operations, Finance, Technology, and Marketing to validate the feasibility and accuracy of proposals.
Create polished, executive-ready PowerPoint presentations with mastery in deck structure, formatting, layout, and visual storytelling.
Align outbound campaigns, messaging, and lead-generation activities with Marketing.
Contribute thought leadership to SPAR’s long-term U.S. growth strategy.