About the position
The role involves defining and leading a forward-looking, insight-driven brand strategy that positions Digital Science as a global category leader across various segments including academic, government, publishing, and enterprise. This includes both B2B and B2C perspectives. The position requires evolving and governing the company's brand architecture, visual identity, and messaging framework to ensure consistency across all product lines and customer touchpoints. The individual will serve as the primary steward of the corporate brand, ensuring effective translation across various communications with prospects, customers, partners, and employers. Additionally, the role encompasses leading all corporate communications functions, including public relations and analyst relations, to shape conversations and align narratives with business priorities and reputational goals. The individual will also develop and execute executive communications strategies, including media training and stakeholder messaging.
Responsibilities
- Define and lead a brand strategy that elevates Digital Science's position as a global category leader.
- Evolve and govern the company's brand architecture, visual identity, and messaging framework.
- Serve as the primary steward of the corporate brand across various communications.
- Lead corporate communications functions including public relations and analyst relations.
- Develop and execute executive communications strategies, including media training and stakeholder messaging.
- Lead a cross-functional marketing services team responsible for content creation and digital production.
- Manage all aspects of digital content production to deliver cohesive brand experiences.
- Identify and implement scalable processes and technology to improve output and efficiency.
- Align brand and content strategy with demand generation and sales enablement needs.
- Collaborate with various teams to ensure consistent messaging across the customer lifecycle.
- Partner with the Executive Team on internal and external communications initiatives.
- Lead agency and vendor relationships to ensure high-quality output and brand alignment.
